Roxtec Australia
Last Updated: 8 October 2026
Some giveaways have an easy charm, and branded jellybeans are one of them. They had an upcoming trade show and looked for something to give away. So, Eduardo Arribada from Roxtec Australia came back for another order in the company’s main colours. Alice Borja, our account manager, happily helped bring the popular giveaway back and successfully get the next batch underway.
A Sweet Break From a Technical Brand
Roxtec works in a world built around engineering, safety and technical systems, so jellybeans brought a completely different side of the brand into the mix. The jellybeans are:
- An easy conversation starter at meetings, events or customer visits.
- A softer touchpoint for a highly technical business.
- Brand colours people could spot quickly through the clear packaging.
- Something small and easy to hand out without needing any explanation.
- A quick treat that could sit naturally at reception desks, meeting rooms or event tables.
It was a simple way for Roxtec to feel a little more approachable without moving away from its established identity.
Results
According to their team, the jellybeans were “well received,” so it was great to know people enjoyed them just as much the second time around. The jelly beans also helped them make great impressions with prospects during the events. Because they ordered 2,000 pieces to stock for future events, we were able to secure a lower cost per unit for them.
A Small Giveaway for a Global Business
Roxtec may be handing out small bags of jellybeans, but the business behind them is anything but small. The company serves customers in more than 80 markets, operates 30 sales companies, and recorded 4.072 billion SEK in sales during FY2025. That contrast is what makes this order interesting. Alongside highly technical products and global projects, the jellybeans gave Roxtec an easygoing way to put its name in front of people. For Cubic Promote, it was another reminder that branded merchandise does not always need to be complicated. Sometimes a familiar little treat in the right colours is enough to make the brand a bit easier to remember.
