Our Performance: In Supplying Cooler Bags
(Financial Year 2024/25 (1 July 2024 – 30 June 2025)
What Are “Promotional Chiller Bags”?
Promotional chiller bags, or cooler bags, are insulated carriers designed to maintain the temperature of their contents. This means that despite the name, they also keep the contents hot. Whether it’s a packed lunch, chilled drinks, or fresh groceries, these bags ensure convenience while prominently displaying your branding.
What makes them promotional? Customisation. Add your logo, tagline, or artwork; these bags become more than just storage. They’re a walking billboard. Every picnic, office lunch, or beach outing creates a chance for your brand to shine. These are a favourite among businesses looking to leave a cool impression.
Specifically Made For
Our chiller bags are sought after by businesses across sectors:
- Event organisers host outdoor festivals, corporate retreats, or sports days.
- Food and beverage brands promote freshness and quality. We’ve supplied food at many food expos around Australia.
- Corporate teams seek thoughtful, practical gifts for staff or clients.
- Healthcare providers These are very popular in the wellness and healthcare industries. Distributing them during wellness initiatives.
Case Study: Yurika
To align with its reputation for reliable, future-focused solutions, Yurika reached out to Cubic Promote to create a practical giveaway for an upcoming industry expo. We supplied 120 branded cooler bags in a clean navy design, printed with Yurika’s logo, website, and contact number—ideal for work lunches or weekend use.
The bags were handed out at their expo booth and immediately attracted attention. Attendees lined up to receive one, sparking conversations and helping Yurika’s team start meaningful interactions with potential clients.
Results (compared to the previous expo without merchandise):
- 5% increase in booth foot traffic, as reported by staff using event tracking
How We Custom Brand Them
Your brand deserves to stand out, and we offer a variety of customisation options to achieve that:
- Screen Printing: Default printing option due to low price.
- Digital Transfers: Great for full-colour prints
- Embroidery: Using thread to custom decorate (not available for all our chiller bag options)
We ensure every customisation is precise, visually striking, and aligned with your branding guidelines.
Who We’ve Supplied To
Ideas for Better Use
Some of our other clients use cooler bags as onboarding packs, year-end gifts, and gifts during local community events.
- Tip: When handing out chiller bags, insert other flyers, catalogues, or merchandise into them. This is convenient and saves space for guests.
Cooler Bags vs. Other Recognition Gifts
Gift Type | Strengths | Weaknesses | Best Use |
---|---|---|---|
Cooler Bags | Practical, long-term use, family-friendly, reinforces healthy habits. | Bulkier, higher cost per unit than stationery. | Team rewards, wellness programs, family days. |
Gift Sets (e.g., hampers) | High perceived value, great for end-of-year recognition. | Perishable, one-time impact. | Christmas gifts, milestone celebrations. |
Tech Gadgets | Feels modern and valuable, appeals to tech-savvy staff. | Can be pricey, may not suit all employees. | Sales incentives, special recognition awards. |
Apparel | Reinforces brand identity, creates team unity. | Size selection can be tricky. | Team-building, onboarding gifts. |
Why are they a premium upgrade from standard giveaways?
- Practical function: They keep food and drinks cold, so recipients use them in daily life, at work, or during leisure activities.
- Perceived value: A cooler bag feels like a more substantial gift than smaller items, which makes it stand out in promotions.
- Extended exposure: Because they are reused many times, your branding remains visible long after short-term giveaways like pens or flyers are set aside.
Expert tip: They are best for campaigns where you want your brand to stay visible over the long term, not just on the day of the event.
Tips on Making Them Work for your Business
See how cooler bags keep your brand fresh in our video. It’s a quick peek at styles for lunches or outings.
Take some time to discover our broad selection of Promotional Toiletry Bags with Custom Branding.
Promotional chiller bags are the perfect blend of utility and brand visibility. They’re practical, memorable, and versatile—an ideal choice for businesses aiming to stand out in style. Ready to make your branding cool? Let’s start designing your custom chiller bags today! We supply Australia-wide.