About the Brand: BIC
BIC is a globally recognised brand. In Australia it is iconic. Most know it for dependable and cost effective brand. Originating in France over 70 years ago. BIC pens have become synonymous with quality and ease of use. Today, it’s a household name, loved for its smooth writing pens and classic design. In Australia, many working adults would have grown up using BIC brand of pens in school. Their products are typically lightweight. The BIC pens have a large surface to brand your logo or message.
Organisations We Supply BIC Pens To
Our company has supplied BIC promotional pens to virtually every industry in Australia. Such is the versatility of promotional pens. Pens remain the most popular category of promotional merch there is. Some industries we have supplied include:
- Healthcare
- Education
- Finance
- Hospitality
- Real Estate
- Retail
- Trade Shows and Events
- Government and Nonprofits
- Automotive
- Technology
Case Study: 6% Booth Traffic Boost for Plumbmasters

Plumbmasters, a plumbing and gas fitting company based in Queensland, was gearing up for a local home lifestyle expo. With a booth already secured, the team wanted a branded giveaway that was practical, useful, and wouldn’t be tossed aside. Their solution? 2,000 BIC pens, custom printed with the Plumbmasters logo. During the event, the team handed out these pens during live plumbing demonstrations and free advice sessions. Attendees used them to take notes, jot down quotes and even enter prize draws.
Key Metrics & Results:
-
6% boost in booth foot traffic during the event
And because a good pen never goes out of style, they will live on long after the expo ended, quietly reinforcing the Plumbmasters brand every time someone scribbled a note or signed a form.
Read our client’s review on Google Review: Plumbmasters.
How We Personalise BIC Pens
Our branding process ensures that your logo and message are applied with precision and durability:
- Pad Printing:
- Using a silicone pad, your logo is transferred onto the pen’s barrel or clip.
- Ideal for one- or two-colour logos, this method produces sharp, clean results.
- Screen Printing:
- Ink through a mesh stencil to create vibrant designs.
- Suitable for larger print areas on the pen barrel.
- Full-Colour Digital Printing:
- A more advanced printing method to apply full colour designs and logos
- Perfect for showcasing gradients or detailed logos.
Each method is tailored to the specific pen model, ensuring your branding looks professional and lasts.
Practical Applications
Promotional pens is possibly the most popular promo merch. We have seen BIC promotional pens we supply used in:
- Trade Shows and Conferences: Distribute as affordable and practical giveaways.
- Part of Office Supplies:
- Client Gifts: Include in welcome packs or alongside marketing materials.
- Community Events: Hand out at expos or fundraisers
- Educational Campaigns: Distribute to schools or universities during O Week.
Tip for Pens:
Don’t forget that blue ink is also available for pens too.
Mini FAQ
What’s the minimum order quantity?
Minimum orders start at 100 units, ideal for small and large campaigns.
BIC Promotional Pens: A trusted, affordable brand name in pens. Trust Cubic Promote to supply your organisation with personalised pens featuring your logo. For added versatility, consider our personalised stylus pens, perfect for touchscreens and offering a modern touch to your promotional gifts. We supply Australia-wide.






















































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