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Buying Guide for Branded Backpacks
Last Updated: 17 July 2025
Branded backpacks are a brilliant, high-impact addition to any business’s merchandise strategy. Whether you’re organising a sustainability-focused summit in Melbourne, coordinating a university expo in Sydney, or onboarding staff in a Perth office, custom-branded backpacks offer lasting visibility and practical value.
These bags are more than a freebie; they are a long-term investment. At Cubic Promote, we’ve worked with education, government, retail, and health clients to deliver branded backpacks that drive real results. This guide shares industry insights, key considerations, and what makes a custom backpack campaign truly effective.
Why Backpacks Work for B2B Campaigns 
- Mobile Brand Visibility
Custom-printed backpacks are mobile billboards worn through airports, campuses, and city streets. They keep your message in motion, making them ideal for corporate events, multi-day expos, and staff engagement programs. - High Utility = High Retention
Backpacks have one of the highest retention rates of any branded merchandise item. When a backpack is practical and well-designed, recipients hold onto it, taking your brand with them at every step. - Brand Perception
Want to be known as sustainable, modern, or innovative? Your bag design can say so. Choose eco-friendly fabrics, bold colour palettes, or padded laptop compartments to align your backpack with your brand personality.
Industries Using Custom Backpacks Effectively
- Education & Government:
Backpacks are widely used in school orientation programs and local government initiatives. For example, education departments regularly issue branded drawstring backpacks during open days, helping students carry materials and remember the institution. - Fitness & Outdoor Events:
Health-focused organisations distribute durable, lightweight backpacks during wellness programs, fitness challenges, or adventure races. These often include branded water bottles and towels, making the complete helpful kit memorable. - Technology & Innovation:
At conferences and summits from Brisbane to Adelaide, companies in the IT sector hand out tech-ready backpacks with charging ports, laptop compartments, and minimalist branding that reflect innovation. - Construction & Trade:
Brands in heavy industry use rugged bags as part of onboarding kits. These bags are practical for storing PPE or documents during large-scale induction events, particularly in trade hubs like Geelong or Newcastle.
Factors to Consider
Form and function must go hand in hand to achieve ROI with your branded merchandise campaign. Here’s what we recommend:
- Materials: Opt for recycled polyester (RPET) or GRS-certified fabrics for eco-conscious campaigns. Our eco-friendly backpacks are lightweight, durable, and communicate sustainability credentials.
- Size and Specs: The industry standard is 39 x 49 cm, offering a generous 25 x 25 cm print area—enough for your logo, slogan, or campaign message. Many clients also choose 15L backpacks with laptop sleeves and padded straps for all-day comfort.
- Printing: We recommend UV-resistant screen or transfer prints for outdoor or travel use. These prints retain colour and detail even after heavy wear.
- Strategic Use: We often assist clients planning tech summits in Queensland, eco fairs in Canberra, or corporate roadshows in Sydney. Matching the backpack’s style to the event audience ensures you’re not just giving something away but reinforcing your brand’s positioning.
Our Success Stories
Cubic Promote has supported thousands of branded merchandise campaigns across Australia. While respecting client confidentiality, we can share that:
- Educational institutions across NSW and VIC regularly choose us for branded orientation packs.
- We’ve delivered eco-friendly drawstring backpacks for regional councils looking to minimise event waste.
- In corporate gifting programs, clients value our wide selection of styles, from casual event giveaways to executive-quality staff gifts.
Our team works closely with B2B event planners, marketing leads, and HR departments to tailor solutions that work in real-world settings—on time, on brand, and budget.
Quality and Ethical Assurance
At Cubic Promote, we take pride in supplying merchandise that meets high standards—not only in durability but also in ethical sourcing.
- Durability Backed by Experience: We regularly hear from corporate clients who remark how well our backpacks hold up over months (and sometimes years) of daily use. One event organiser from Adelaide recently noted the bags “lasted through multiple conferences without fading or tearing.”
- Transparency and Pricing:
We provide transparent pricing upfront, no hidden fees, and options for bulk discounts based on your quantity and branding method. Quotes are customised, ensuring you only pay for what you need. - Sustainability Certifications:
Many of our backpacks, like our custom-branded Byron roll-top backpack, are made from GRS-certified recycled materials, and we work closely with suppliers to uphold ethical manufacturing processes across our supply chain. - Local Confidence:
Orders are printed and dispatched from Australia, so you benefit from local quality control, shorter lead times, and support that’s just a phone call away.
Ready to Carry Your Brand Further?
With over 20 years of experience, Cubic Promote has become a go-to branded merchandise provider for B2B organisations. Our clients—from national franchises to government agencies—trust us to deliver quality branded products with tight turnaround and no surprises. Whether it’s a one-off event or a national campaign rollout, we’re equipped to scale with you.
Need branded backpacks for an upcoming event? Contact our team for tailored advice and fast delivery Australia-wide. Together, let’s create memorable, trusted brand moments.
