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About the Author

Irene Basco

Irene Basco is a Product Expert at Cubic Promote, with nearly two years of experience in the promotional products industry and a decade-long background in global financial services. Combining her financial acumen with expertise in promotional products, Irene helps businesses make data-driven decisions for their campaigns. As an expert communicator, she helps companies select the right branded products and branding techniques that align with their marketing and budget goals. Irene is also a regular contributor to our industry articles, sharing her insights on how to maximise the impact of promotional products. Her ability to understand client's marketing needs and provide them with the right merchandise has established her as a trusted authority in the industry in the business.