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Home » The Insider’s Guide to Conference Products » Conference Merchandise & Branding Strategy

Conference Merchandise & Branding Strategy

different shape of keyrings in a wooden box

Keyrings in different shapes

Last Updated: 14 May 2025

In a competitive Aussie events scene—from local expos to national industry conferences—your branded merchandise needs to do more than just look good. It needs to spark a connection. This section covers strategically selecting conference merchandise that resonates with diverse Australian audiences, increases your booth traffic, and keeps your brand in mind. Whether you’re preparing for a Sydney trade show, a Melbourne seminar, or a regional business event, discover smart tips for choosing lanyards, calendars, and custom giveaways that Aussies will genuinely appreciate—and remember.

Looking for more insights? Visit our Resource Hub on Conference Products for expert tips, sustainable ideas, and standout merch to elevate your next Aussie event.

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