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5 Reasons to Go Green With Eco-Friendly Branded Products
Updated: 17 June 2025
organic cotton shirt
People care more about the environment now. Companies that go green stand out. When you use eco-friendly branded products with your logo, customers see you mean business. These days, being green isn’t just nice; it’s a must for all businesses. Here’s why innovative businesses are making the switch:
1. Customers Demand It
More and more consumers are making eco-conscious decisions. Studies show that 44% of consumers are likelier to purchase from businesses that use sustainable branded products like eco-friendly clothing. In cities like Sydney, Melbourne, and Brisbane, Australians are especially mindful of the environmental impact of their purchases.  When you give customers eco-friendly products with your logo, they see that you share their concerns. This builds real trust—the kind that keeps people coming back.
2. Eco-Friendly Products Put Businesses in a Positive Light
Consumers tend to view businesses that prioritise sustainability in a more positive light. About 46% of business consumers have a better opinion of companies that distribute eco-friendly branded items. Adopting sustainable practices can improve your brand image and make your company stand out.
For example, Australian businesses participating in events like the Sydney Royal Easter Show gain an edge by promoting their environmental efforts, helping them connect with the local community.
3. Customers Are Willing to Pay More
Eco-friendly Wheat Water Bottle
Today, Australians are willing to pay more for eco-friendly products. Nearly 90% of Gen X consumers say they are happy to pay extra for products that support sustainable businesses. This willingness to invest in eco-friendly options allows your business to charge a premium while meeting customer demand.
Whether custom printed bamboo pens or reusable water bottles, eco-friendly merchandise allows your company to offer products that resonate with today’s eco-conscious consumers.
4. Eco-Friendly Branded Merchandise Increases Engagement
Eco-friendly products are more unique, creative, and memorable than traditional branded items. Environment friendly items naturally draw people’s interest. Practical products like bamboo water bottles or recycled paper notebooks get noticed and used daily. When customers use these items, they remember your brand and what it stands for
These products make your brand more noticeable at events such as the National Business Events Expo in Sydney, giving you the chance to discuss your sustainability efforts with potential clients and differentiate your business.
5. Your Competitors Are Already Doing It
Sustainability has become a key business priority. Your competitors are likely already using or planning to use eco-friendly branded merchandise in their marketing campaigns. You must integrate eco-friendly products into your strategy to stay competitive and meet consumer expectations.
Consumers increasingly expect businesses to offer sustainable options, so adopting eco-friendly practices will help you stand out in a crowded marketplace and build stronger relationships with your clients.
Go Green with Eco-Friendly Branded Materials Today!
As the demand for sustainability continues to grow, businesses must take action to communicate their environmental commitment. Eco-friendly branded merchandise is an excellent way to show your customers that your brand values sustainability. At Cubic Promote, we offer a diverse range of eco-friendly options for bulk orders. Our range includes printed biodegradable pens and reusable tote bags made from recycled materials.
We tailor eco-friendly products to match your brand perfectly. Choose sustainable merchandise that reflects your values. This approach draws environmentally aware customers and strengthens people’s views of your business.
Sources:
https://www.linkedin.com/pulse/how-sustainable-promotional-products-can-boost-your-swire/
https://www.godelta.com/blog/sustainable-promotional-products-to-renew-your-marketing-strategy
https://www.forbes.com/sites/gregpetro/2022/03/11/consumers-demand-sustainable-products-and-shopping-formats/
