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The Guide to Custom Mousepads: Why They’re Perfect for Branding
Last Updated: 23 July 2025
Most people don’t think much about their mousepad. But if you use a computer every day, chances are it’s right in front of you—quietly doing its job. It helps your mouse glide better, protects your desk, and keeps your setup looking neat. That’s exactly what makes it such a clever place to showcase a brand. Custom mouse mats isn’t just an office accessory—it’s a daily reminder of who you are and what you offer. If you’re wondering whether investing in them for your business or event is worth it, this guide breaks it down simply—no fluff, just what you need to know.
What Exactly Is a Custom Mousepad?
A custom mousepad is a regular mousepad with your company logo, brand message, or even creative artwork printed on it. These pads come in various shapes, materials, and finishes, allowing you to choose the one that best aligns with your brand’s identity and target audience.
Some popular options include:
- Custom Fabric Mouse Pads
- Custom Gel Mouse Pads
- Printed Neoprene Gel Mouse Pads
- Branded PVC Mouse pads
- Promotional Rubber Mouse pads
Each style offers distinct benefits, whether you’re seeking comfort, durability, or a high-end appearance.
mousepads
Why Custom Mousepads Work for Branding
âś… They Stay on Desks
Unlike most giveaways, a mousepad gets used. People don’t just toss it in a drawer—they put it right where they work. That means your brand stays in view day after day.
âś… They’re Practical
Everyone needs a good mousepad. Whether they’re in an office, working from home, or using it for study or gaming, they’ll appreciate it. A good mousepad gives your brand real value, not just visibility.
âś… They’re Cost-Effective
Mousepads don’t cost much to produce, especially in bulk. But the return on visibility? That adds up fast. You’re not paying for repeated impressions—it just sits there doing the job.
âś… They Look Professional
Branded mousepads add a polished touch to any workspace. They make your business look organised, thoughtful, and consistent.
Who Uses Them?
We’ve seen our clients use them as giveaways for:
- Office Teams in Sydney or Melbourne: Perfect for onboarding packs or internal launches, custom mousepads keep branding consistent across desks—ideal for corporate HQs or co-working spaces.
- Schools and Unis from Brisbane to Adelaide: Universities like UQ or UniSA often include branded mousepads in student welcome kits or computer labs, promoting school pride without overdoing the merch.
- Local Councils and Government Offices: From Parramatta to Perth, councils use custom mousepads to highlight community hotlines and services—practical, budget-friendly, and easy to distribute.
- Trade Shows and Business Events: At events like CeBIT Australia or EduTECH, mousepads make standout giveaways. They’re flat, useful, and offer months of branding visibility after the event ends.
Things to Think About Before Ordering Custom Mousepads
Who’s it For?
The audience for your mousepads will dictate the material, design, and message. Are they for office employees, students, clients, or event attendees? This will help you select the ideal type of mousepad to cater to your target audience.
What Do You Want to Say?
Keep the design simple. A clean logo or key message will often have more impact than a busy or overly complicated design. Consider the value of a minimalistic approach that aligns with your brand’s aesthetic.
How Many Do You Need?
Bulk orders generally reduce unit costs, but it’s essential to ensure you can distribute the total amount effectively. Ensure you order the correct quantity for your event or office so they don’t sit unused.
Want It Eco-Friendly?
If sustainability is a priority for your brand, consider choosing recycled rubber or fabric options. Many suppliers offer eco-friendly materials that align with modern, green business values.
A Small Product With Daily Impact
It’s easy to overlook the mousepad but think about how often it’s used. It becomes part of someone’s workflow. When your brand is printed on it, that’s daily engagement—without any extra effort. Whether you’re trying to raise awareness, build loyalty, or create a clean, unified workspace—custom mousepads make sense.
Want to Put Your Brand on Every Desk?
Mousepads may seem small, but their daily utility makes them one of the most effective promotional items available. At Cubic Promote, we make it easy to create custom mousepads that truly reflect your brand’s identity and message. Whether you need eco-friendly options, bold designs, or premium finishes, we offer a variety of customisation options to suit your needs.
Ready to get started? Visit our range of promotional mousepads and begin creating the perfect product for your team or event today!
About the Author 
Aira Demesa is an e-commerce specialist at Cubic Promote, with over one year of experience optimising the online catalogue of promotional merchandise. Specialising in SEO, product management, and visual merchandising, Aira helps businesses with limited marketing budgets select and customise high-impact branded products. With a deep knowledge of print techniques and methods, she ensures each of her clients receives products that look incredible when custom branded.
