Home » Articles on Confectionery »
Custom Branded Toffees for Conference Attendees
Last Updated: 17 July 2025
Freebies are a proven strategy for attracting attention at conferences or trade shows. But what if your giveaway isn’t just practical—it’s also irresistible? Custom-branded toffees provide Aussie businesses a sweet, affordable and memorable way to connect with the attendees. They may be simple, but these toffees leave a lasting impression. Cubic Promote has worked with many businesses and government agencies in Australia. And we’ve seen firsthand how these delightful treats engaged and boosted brand recognition for the brands we worked with. We’ve helped 1000+ Australian companies leverage branded toffees to elevate their corporate presence. Let’s dive into why branded toffees are a powerful tool for your next B2B vent.
Why Toffees Make the Perfect Conference Giveaway
A Guaranteed Crowd-Puller
Few things draw a crowd like a bowl of irresistible toffees at your booth. As attendees help themselves, they’re more likely to engage in conversation. This creates a perfect opportunity to introduce your brand in a relaxed and positive environment. Unlike traditional flyers or brochures, offering a tasty treat ensures your brand is associated with a memorable experience, boosting brand recall.
Affordable Yet Impactful
Branded toffees offer exceptional value for money. They provide high engagement at a low cost, making them a smart choice for businesses on a budget. Compared to high-cost promotional giveaways, toffees are a cost-effective solution that can be purchased in bulk, maximising your marketing reach without breaking the bank.
A Personalised Touch
Packaging plays a big role in how your branded toffees are perceived. Our options include customisable containers such as jars, coffee mugs and eco-friendly boxes. These reusable containers keep your logo visible and serve as practical reminders of your brand.
Tips on Choosing the Packaging for Your Promotional Toffees
Toffees
1. Durability & Freshness
To ensure your toffees maintain their appeal, they should be packaged in materials that protect against heat and moisture. Melted or sticky candies are a turn-off; quality packaging prevents this issue.
2. Custom Branding Opportunities
The packaging does more than hold your toffees. It’s an additional marketing tool that can boost your brand’s visibility. Here are some custom packaging options to consider:
- Branded Tins or Jars – Ideal for a high-end, reusable giveaway that adds value.
- Eco-friendly Packaging – Sustainable options like compostable wrappers or recycled materials appeal to environmentally conscious consumers.
- Individual Custom-Wrapped Toffees – A cost-effective and shareable giveaway for large events.
3. Convenience & Accessibility
Easy-to-open, resealable packaging is crucial. Not only does it keep the toffees fresh, but it also enhances the experience, making it easier for attendees to enjoy them on the go. When people find your toffees easy to access, they’re more likely to remember your brand.
Pairing Toffees with Long-Lasting Promotional Products
Pair your branded toffees with other practical, non-perishable promotional items to ensure your brand stays visible beyond the event. Here are some great pairing id as:
- Branded Tote Bags – Perfect for holding other giveaways, ensuring your logo is carried throughout the venue.
- Custom Coffee Cups – Cups like personalised paper coffee cups are a great match for toffees and a high-visibility, daily-use item.
- Personalised Stationery – Notepads, pens, and sticky notes that keep your brand front and centre in the workplace.
- Branded Stress Balls or Keyrings – Fun, functional, and long-lasting promotional tools.
At Cubic Promote, we offer a wide selection of branded toffees and complementary merchandise, all fully customisable to match your brand’s identity.
The ROI of Custom Branded Toffees for Your Business
Branded toffees aren’t just a sweet treat—they’re a smart investment for your business. Here’s how they work:
- Impressions & Engagement: Custom branded toffees can generate 1000+ impressions per unit, boosting inquiries by 5–12%.
- Cost-Effective Giveaway: Branded toffees offer high visibility at a low cost. Plus, with our wholesale deals and discounts, you can get these toffees at a lower cost per unit if you order more.
- Customisation: With options for eco-friendly packaging and QR codes linking to campaigns, you can elevate your branded toffees to match your marketing strategy.
Turn a Simple Sweet into a Powerful Branding Tool
Custom-branded toffees are an affordable and effective way to make your brand stand out at B2B events. They create positive brand associations, increase engagement, and ensure your brand remains top of mind long after the event ends. When paired with the right packaging and complementary promotional items, they become more than just a treat—they become a powerful marketing tool.
Ready to elevate your event with custom-branded toffees? Contact Cubic Promote for a free quote, and let’s make your next corporate giveaway unforgettable!
