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Welcome to Our Guide on Promotional Lollies

Last Updated: 23 July 2025

There is no better, cheaper way promotional giveaway for the absolute best value than confectionery lollies. Whether you’re at a trade show, hosting an event, or looking for a creative giveaway idea. These delicious treats are a fantastic way to capture attention and leave a lasting impression on your audience. In this guide, we’ll walk you through everything you need about using promotional lollies for your company. From custom branding options to creative campaign ideas, we have lots to share with you.

Why Promotional Lollies Are Effective

Promotional lollies aren’t just tasty – they’re an incredibly effective marketing tool. When branded with your company’s logo or message, they act as a memorable touchpoint that your customers will keep coming back to. Not only do lollies appeal to all age groups, but they also create a positive association with your brand. Whether handed out at events, included in direct mail campaigns, or used as giveaways in-store, these treats can increase brand recall and help your business stand out in a crowd.


2 Tubes of custom printed promotional lollies

Tube of lollies

Custom Branding Options

One of the best things about promotional lollies is the potential for customisation. From branded wrappers and packaging to logos printed on the candy itself, there are plenty of options to showcase your brand in a fun and creative way. We can print wrappers and full colour labels to personalise bags of lollies for your Event.

Tips On Buying Promotional Lollies

  • Trade Shows & Events: Hand out branded lollies at your booth to attract visitors. It’s a simple, low-cost way to make your brand stand out and bring
    Bag of promotional jelly beans

    Jelly Bean Bag

    customers in.

  • Corporate Gifts: Add a personal touch to your corporate gift bags by including branded lollies. It’s a sweet way to say “thank you” to clients or employees.
  • Direct Mail Campaigns: Send lollies to potential customers with a custom message and see how your brand lingers in their memory.
  • Seasonal Promotions: Whether it’s Halloween, Christmas, or a special sale, lollies can easily be tied into holiday-themed marketing efforts.

Ready to Buy Promotional Lollies for your next Event? Let’s create yours now.

About the Author

Woman with shoulder-length black hair in a black and orange promotional tee shirt, smiling.

Eloisa Uniforme

Lead Product & Marketing Expert

Eloisa Uniforme is a Lead Product & Marketing Expert at Cubic Promote, with over five years of experience in the corporate merchandise industry and 15 years in procurement. Specialising in branded uniforms and corporate apparel, Eloisa has extensive expertise in sourcing high-quality clothing for businesses, from work uniforms to corporate attire. She helps businesses select the right apparel that aligns with their branding, employee needs, and marketing strategies. She also enjoys writing articles and blogs on the latest trends in corporate apparel and uniform selection, sharing her insights to help businesses make informed decisions. Her strong relationships with suppliers and expertise in the apparel market make her a trusted voice in the industry.

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