Creative Lolly Packaging Ideas to Boost Your Brand’s Impact
Last Updated: 23 July 2025
Everyone loves a sweet treat, but custom lollies offer something extra—they help people remember your brand. However, before the first bite, the wrapper gets noticed first. Its colours, logo, and design catch the eye and leave an impression.
This isn’t just packaging—it’s a chance to connect with customers in a personal way. Every time someone unwraps one of your lollies, they interact with your brand. Over time, that builds recognition and trust.
Top 5 Custom-Branded Lolly Packaging Ideas
Here are five packaging options to elevate your custom-branded lollies and make them memorable.
1. Stand-Up Pouches with Zips
- Easy to carry and ideal for on-the-go lifestyles.
- The resealable zips keep the lollies fresh.
- Great for markets, school fairs, or events where convenience is a priority.
- Perfect for distributing in high-traffic areas, ensuring your brand remains at the forefront of people’s minds.
2. Clear Tubes with Lids
- Showcase your colourful lollies with a sleek, transparent design.
- A simple branded sticker elevates the look, creating a polished finish.
- Clear tubes are great for corporate giveaways or holiday gifts.
- Perfect for trade shows or corporate events in Sydney, Melbourne, and Brisbane.
3. Single Sachets
- Quick, affordable, and easy to distribute.
- Perfect for expos, fairs, or welcome packs.
- Hygienic and portable, making them an excellent choice for busy events.
- Ideal for trade events in Perth and Adelaide, where fast and efficient delivery is key.
4. Eco-Friendly Paper Wraps
- Natural, earthy feel that resonates with eco-conscious consumers.
- Kraft or wax paper gives a handmade, sustainable touch.
- Ideal for events focused on sustainability or eco-friendliness.
- Great for green markets in Melbourne and eco-friendly events in Sydney.
5. Window Boxes with Cut-out Shapes
- Perfect for themed events like Valentine’s Day, Halloween, or Christmas.
- The cut-out shapes, such as hearts or stars, allow the lollies to peek through.
- Great for store displays, party favours, or ready-to-sell gifts.
- Perfect for themed events in Sydney, Melbourne, or Canberra.
The best packaging combines both form and function. It should be stylish and practical for your target audience.
Things to Consider When Choosing Personalised Packaging for Lollies
Understand Your Audience
Before designing your lolly packaging, think carefully about who will receive it. Children love bright colours, fun shapes, and playful characters, while adults often prefer sleek, elegant designs. Corporate clients may appreciate minimalist branding with a professional touch.
Functionality and Ease of Use
Attractive packaging is essential, but it must also be functional. A beautifully designed package is only effective if it’s easy to open and doesn’t spill its contents. Consider resealable closures, easy-to-open seals, and compact designs that make the product easy to carry without making a mess.
Custom-Printed Labels
Custom labels are a small but essential part of custom-branded packaging. A good label should include all necessary information, like ingredients, allergy warnings, and expiration dates. Full-colour labels on wrappers can be a good choice.
Keep fonts readable and ensure the label aligns with your brand’s design and colour scheme. A well-crafted label gives customers peace of mind that you’ve thought of everything, building trust in your brand.
Trust Cubic Promote for Your Branded Packaging Needs
Cubic Promote is a trusted authority in the branded merchandise industry. We have worked with various Australian organisations and government agencies, delivering branded merchandise that makes a real impact.
From corporate giveaways at the Sydney International Convention Centre to sustainable promotional gifts for Melbourne’s green events, we’ve helped numerous businesses create packaging that captures attention and leaves a lasting impression.
Sweeten Your Brand’s Impact with Custom Packaging!
Contact Cubic Promote today to explore custom branding options, request a quote, or book a meeting with our product branding team. Let us help you create packaging that elevates your brand and sets your product apart from the rest.
