How Personalised Lollies Can Enhance Event Engagement

It’s hard to get noticed at busy events because there’s so much going on, and everyone’s trying to stand out. Giving people personalised lollies is a simple and fun way to help them remember your brand.

Well-designed confectionery grabs attention, sparks conversation, and keeps your brand in people’s minds long after the event.

customised jelly beans

Why Personalised Lollies Capture Attention

People usually hand out flyers at events, and most of us expect that. But giving someone a personalised lollies catch them off guard—in a good way. They stop, look, maybe smile, and that quick moment often starts an honest chat. Now you’ve got their attention, and that’s your chance to share your brand and make it stick.

Here’s why this works:

• People connect positive sensory experiences with the brand that provided them
• The packaging keeps your logo or message visible well after the initial interaction
• Unique or thoughtful details are more likely to be remembered—and shared

This approach uses a well-designed touchpoint to support brand recall in a low-pressure, high-relevance format.

Where to Use Personalised Lollies Strategically

Personalised lollies work way better when they’re part of the experience—not just left on a table. Think about where people will notice them and enjoy grabbing one, like:

• Exhibition stands: Lollies give people a reason to stop. It’s a simple way to start conversations without feeling pushy.
• Registration desks: A sweet welcome helps set a friendly tone and makes your brand instantly visible.
• Workshop tables: Keeps energy up without distracting from the session.
• Gift bags: A small, tasty reminder of your brand they’ll take home with them.

For example, a branded peppermint at check-in feels polished and purposeful. A small selection of colourful gummies at a roundtable keeps participants engaged through more extended sessions.

More Than a Treat

Consistent branding is at the heart of successful event marketing. Even the little details demonstrate your thought and consideration behind your message. This is why personalised lollies—such as M&Ms printed with your logo or Allen’s lollies in custom printed wrappers—work so well.

Choosing the Right Product for the Right Setting

Pick treats that match your event’s vibe and the expected crowd. It makes a big difference.

• Formal event? Go with branded mints or lozenges—clean and classy.
• Client gifts or execs? Fancy chocolates with subtle branding feel thoughtful.
• Is it a casual launch or a fun crowd? Bright, colourful treats like jelly beans or lollipops bring fun and encourage sharing.

Choose something that feels right for the moment—and your guests will notice.

Subtle, Measurable Impact

Personalised lollies aren’t the star of your marketing strategy—but they do play a solid supporting role. When done right, they can help you hit some pretty real goals, like:

• Getting more people to stop by your booth (and stick around longer)
• Sparking social shares or casual shout-outs
• Boosting how well people remember your brand—because they had a fun, tasty moment tied to it

Turn your Lollies into Leads

Personalised lollies might seem small, but they boost engagement and leave a branded impression at your next event. At Cubic Promote, we’ve got everything from chocolates to custom-wrapped mints, and our team’s here to help you choose the perfect match for your brand, audience, and event goals.