Top 5 Flavours for Promotional Confectionery

When planning giveaways for an event, the flavour of your promotional confectionery might seem like a small detail—but it can make a big difference. A lolly that tastes great gets people talking and, more importantly, gets them remembering your brand.

Here are top 5  flavours for promotional confectionery that regularly please a wide range of audiences.

These aren’t random picks—they’re tried-and-tested favourites that people enjoy.

jelly beans

Strawberry

You can’t go wrong with strawberries. They are sweet and always familiar, and very few people will hesitate before gobbling one or two. Strawberries always go first from the bowl, be it a hard candy, jelly, or chewy lolly.

It works well for significant events—like school fairs, expos, or conferences—where you need a flavour that appeals to almost everyone. If you’re unsure what to choose, strawberry is a safe place to start.

Mint

Mint is a bit different. It’s not about fun as much as it is about being fresh and practical. People often reach for a mint after a meal or during a long day of talking at events. It helps freshen your breath and offers a little mental reset.

This makes mint ideal for corporate functions, healthcare promotions, or professional settings. If your brand is clean, straightforward, and focused on well-being or clarity, mint is a good match.

Cola

Coca-Cola adds a little fun to the mix. Its flavour reminds many of us of being kids—playful, fizzy, and slightly unexpected in lolly form. That’s exactly what makes it work.

It’s a great option if your audience is younger or your brand leans towards fun, energetic messaging. Think youth events, student giveaways, or brands with a casual, vibrant image.

Watermelon

Watermelon is light and fruity, perfect for warmer weather or outdoor events. It’s one of those flavours that feels refreshing without being too sweet. It also tends to look great—bright, colourful, and fun.

This flavour is perfect for your lifestyle, travel, or wellness business. It adds a nice seasonal touch and gives your promotional sweets a modern feel.

Lemon

Lemon flavour is sharp and clean, with a zing that stands out from the usual sweet stuff. It works well in sugar-free ranges or for health-focused brands.

If your audience includes health-conscious people or prefers something less sugary, lemon can be a refreshing option. It’s simple but cuts through the noise and sticks with people.

Why These Flavours Work

These five flavours—strawberry, mint, cola, watermelon, and lemon—aren’t popular by chance. They’re easy to enjoy, familiar to most people, and don’t try too hard to impress. That’s what makes them effective.

You don’t need something wild or unusual for your promotional confectionery to work. Sticking with a flavour people know and like is often what gets the best response. When someone enjoys a treat you’ve given them, it builds a small but positive connection to your brand.

Presentation Counts, Too

A good flavour gets people to try your lolly, but how it’s wrapped helps them remember where it came from. That’s where we come in.

We can customise your confectionery packaging with full-colour labels or printed wrappers at Cubic Promote. Whether you’re handing out single lollies or branded lolly bags, we help you keep things looking sharp and on-brand.

Check our range of promotional lollies for your next event. 

From timeless classics to fresh, fruity favourites, we’ll help you choose the right flavour and presentation to make your brand stick.