Promotional Product Ideas for Fund Raising

Last Updated: 23 April 2025

How to Raise Funds and Leave a Lasting Impression

Black tote bag with NEW RELEASE—an eye-catching fundraising product featuring a hornet book cover.

Let’s be honest: fundraising isn’t easy. Between convincing people to care and motivating them to give, you need more than a good cause—a way to connect. That’s where promotional products come in.

The right product doesn’t just raise money. It sparks a conversation, spreads your message, and gives people something to hold onto—literally and emotionally. Here are a few ideas that have helped real campaigns cut through the noise and raise more with less.

1. Tote Bags People Reuse

We’ve all seen those cheap totes that barely hold a loaf of bread. Don’t go that route. Go for something sturdy, with a design people wouldn’t mind showing off. Your supporters get something practical, and your campaign travels wherever they go.

2. Branded Bottles That Go the Distance

Hydration gear, whether a stainless steel drink bottle or a reusable coffee cup, is a crowd-pleaser. Bonus: It subtly tells your supporters you care about sustainability, too. Make it something they’d bring to work, the gym, or a weekend trip.

3. Keyrings and Pins That Spark Nostalgia

Sometimes, simple is best. A custom plastic keyring or enamel pin can remind someone daily why they supported your fundraiser in the first place. These are great for schools, sports clubs, and events with a community feel.

4. Tees and Caps That Don’t Scream “Promo”

If you put your logo on clothing, keep it wearable. Think soft fabrics, modern cuts, and clean designs. People should want to wear your shirt because it’s nice—not just because they donated.

Tip: try a limited-run design tied to a specific campaign or event. Scarcity adds value.

5. Journals, Pens, and Things They’ll Use

Notebooks, recycled paper pads, and good—quality pens aren’t groundbreaking, but they work, especially in professional settings or school environments. For an extra touch, add a personal message on the inside cover or a quote related to your cause.

6. Edible Goodies (Locally Made Wins Hearts)

You can’t go wrong with food. Cookies, honey jars, and coffee bags with a custom label make great thank-you gifts and impulse buys. Just make sure the packaging tells your story, not just your name.

7. Event-Day Merch They’ll Want to Keep

Are you running a fun run or hosting a trivia night? Think beyond flyers. Commemorative wristbands, name tags, even a little fold-out map with your logo and some facts—they all turn your event into a memory worth keeping.

One Small Extra: Make It Easy to Give Again

Add a QR code or short link to every product. The link can lead to your donation page, a video, or an upcoming event. Sometimes, people want to give again—they just need a nudge.

Final Take

Fundraising is personal, so your promo products should be, too. When they’re thoughtful, useful, and well-designed, they don’t just raise money—they build loyalty.

Let’s chat if you’re planning a campaign and want help choosing something more meaningful. At Cubic Promote, we’ve helped hundreds of fundraisers across Australia create products that connect—and convert.