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Top Mail-Out Promotional Picks

By 16 October 2018December 12th, 2025Corporate Gifts

Last Updated: 12 December 2025

Mailing out promotional items is one of the simplest ways to get gifts into the hands of clients and prospects. One thing to watch in Australia, though, is freight. That’s why we’re always upfront about freight from the start, and our merchandise experts can recommend options that keep postage practical without sacrificing impact.

With that in mind, here are our top seven promotional items perfect for mail outs.

What is a Mail-Out?

Two bookmarks with a maritime border security logo—ideal for Mail-Out Promotional campaigns.

A mail-out is a marketing strategy where promotional items are sent to clients or potential clients through the mail. This is a cost-effective way to distribute gifts and promote your business. Mail-outs can be used to introduce new products, thank clients for their business, or to generate new leads. Here are some key points to consider when planning a mail-out:

  • Determine your target audience and choose promotional items that will appeal to them.
  • Set a budget for your mail-out and choose items that fit within that budget.
  • Consider the size and weight of the items you are mailing to ensure that shipping costs are reasonable.
  • Personalise your mail-out by including a handwritten note or addressing the package directly to the recipient.
  • Follow up with recipients after the mail-out to gauge their interest and promote further engagement.

Products that Mail-Out Flat

A folded blue cloth and a promotional KFC drawstring pouch on a white surface.

For mailing in Australia, the easiest way to reduce the cost of freight is to choose products that are quite flat. Here are our top 5 ideas.

  • Promotional Sticky Notes: Sticky notes with 50pages or under are perfectly slim and compact. This makes them ideal for slipping and mailing them within envelopes. Sticky notes and Post-its are the best because no one will ever throw away an unused one.
  •  Custom Stationery Items: Everyone uses stationery like branded pens or custom highlighters. This versatility makes them perfect gifts for students, office workers, the elderly, and everyone else.
  • Branded Mousepads: It is true that all computer mice peripherals do not require a mousepad anymore. This does not stop the fact that a mousepad with a great design will always be appreciated. Besides almost all tabletop scratch marks caused by computer mice can be mitigated by a mousepad.
  • Promotional Seedsticks: These are perfect eco gift. These seed pack sticks are tiny slim and compact. Choose your favourite style of seed from herbs, vegetables or fruit.
  • Personalised Puzzles: We have tile puzzles that are perfect for mailing out. Kids and adults will love them.
  • Customised Mint Cards: These are simply yum! Need i say more?
  • Slimline key lights: A compact flashlight is handy for almost any situation.

Mail Out Suitability Cheat Sheet

Item Best for Typical format Why it works for mail-outs Branding area Notes / watch-outs
Sticky notes Office & admin Letter-friendly Always used; high retention Front cover Avoid bulky page counts
Pens/highlighters Broad audiences Parcel/rigid mailer Universal utility Barrel / clip Prevent ink damage with sleeves
Mousepads Desk workers Flat parcel Large print area Full surface Some recipients may not use; design matters
Seed packs Eco / community Letter-friendly Memorable + value Front/back pack Add planting instructions + disclaimers
Tile puzzles Families / education Small parcel Novelty + engagement Box / insert Needs protective packaging
Credit card mints Events/sales Letter-friendly Instant “delight” Tin/pack label Heat-sensitive; check shelf-life
Slimline key lights Trades / safety Small parcel Practical; “keep” item Body Include batteries info if applicable

Postage & packaging tips (Australia)

Three Aboriginal-themed ID cards with artwork, ideal for Promotional Picks or Mail-Out campaigns.

Before you lock in products and quantities, build one “final pack” exactly as it will be sent (including inserts), then measure and weigh it. That one step prevents the classic mistake: choosing a low-cost item and getting hit with a delivery bill that costs more than the product.

1) Keep it flat to stay affordable

If you’re aiming for lower postage costs, choose items that can ship as a letter or in a slim rigid mailer. Even small increases in thickness can bump the rate up.

  • Prioritise flat items (sticky notes, seed packs, card mints, slimline rulers).
  • If you’re including a pen, consider one pen only and package it so it sits flush.

2) Use the right packaging (and protect the brand)

Your packaging is part of the experience. A crushed or torn envelope can make your brand feel cheap—even if the product is great.

  • Rigid mailers are ideal for items that can bend (mousepads, puzzles, thin notebooks).
  • Padded mailers protect small items but can add thickness—test both options.
  • For premium packs, a small flat box looks high value, but postage may increase—use it only when the campaign ROI justifies it.

3) Prevent damage in transit

Mail-outs get tossed, stacked, and squeezed. Pack like it’s going through a mini obstacle course.

  • Add a backing card (stiff cardboard) to keep packs flat.
  • Use sleeves or small poly bags to stop scuffing and ink transfer.
  • For items like mints, include a snug insert so it doesn’t rattle around.

4) Think climate: heat, moisture, and storage time

Australia’s weather can ruin certain items if they sit in hot vans or mailrooms.

  • Avoid heat-sensitive items (some chocolates/candies) unless you’re confident in conditions.
  • Choose items with stable shelf life and store your stock properly.

5) Personalisation without extra bulk

Personal touches increase response rates, but keep it light and tidy.

  • Add a one-page note with the recipient’s name and a specific reason they’re receiving it.
  • Use a QR code + short URL instead of multi-page brochures.

6) Make delivery easier (and reduce returns)

Returned mail is wasted budget. Clean data improves deliverability.

  • Verify addresses (especially for large lists).
  • ISegment by state/region so you can estimate delivery times and follow-up windows.

How to Choose

Choosing the right promotional items for your mail-out can be challenging. You want to select items that are affordable, practical, and will leave a lasting impression on the recipient. Here are some factors to consider when choosing promotional items for your mail-out:

  • Purpose: Consider the purpose of your mail-out and choose items that align with that purpose. For example, if you are introducing a new product, choose an item that is related to that product.
  • Relevance: Choose items that are relevant to your target audience. For example, if you are targeting students, choose items that are useful for studying or schoolwork.
  • Durability: Choose items that are durable and will last a long time. This will ensure that your brand remains top of mind for the recipient.
  • Branding: Ensure that your branding is prominently displayed on the item. This will help to increase brand awareness and recognition.
  • Uniqueness: Choose unique items and stand out from the crowd. This will make your mail-out more memorable and increase the chances of recipients engaging with your brand.

Questions Usually Asked

What are the cheapest promotional items to mail in Australia?
Items that are flat and lightweight are usually the most cost-effective to send. Think sticky notes, seed packs, slimline rulers, card-style mints, or small paper-based items.

Should I use an envelope, padded mailer, or rigid mailer?
Use an envelope for truly flat, non-bend items; a rigid mailer when you want to prevent creasing (mousepads, puzzles, notebooks); and a padded mailer when the item needs impact protection.

How do I prevent items from arriving damaged or looking cheap?
Add a backing card for stiffness, use sleeves or small bags to prevent scuffs, and make sure items don’t rattle inside the packaging.

Is it better to mail to home addresses or office addresses?
It depends on your audience. Office deliveries can get lost in reception or mailrooms; home deliveries may be more reliable for some industries. If you can, ask for preferences or segment by role and work setup.

Final Thoughts

In conclusion, mail-outs are a great way to distribute promotional items and promote your business. By choosing the right items and personalizing your mail-out, you can make a lasting impression on your target audience. Remember to consider the purpose, relevance, durability, branding, and uniqueness of the items you choose to ensure the success of your mail-out campaign.

About the Author

Person with short dark hair, earrings, and custom bags, smiling before a solid red background.

Ariadna Dagaraga

Product & Marketing Expert

Ariadna Dagaraga is a Product & Marketing Expert at Cubic Promote, with over 1 year of experience in managing branded merchandise orders. With a strong background in project management, he brings meticulous attention to detail and a thorough understanding of aligning promotional products with business branding and marketing strategies. Ariadna ensures every order meets the highest standards of quality and brand consistency, optimising the impact of promotional campaigns. He contributes to industry articles, offering actionable insights on how businesses can enhance their promotional product strategies. His hands-on experience and industry knowledge have established him as a trusted voice in the promotional products sector.

AD Dagaraga

AD Dagaraga

Ariadna Dagaraga is a Product & Marketing Expert at Cubic Promote, with over 1 year of experience in managing branded merchandise orders. With a strong background in project management, he brings meticulous attention to detail and a thorough understanding of aligning promotional products with business branding and marketing strategies. Ariadna ensures every order meets the highest standards of quality and brand consistency, optimising the impact of promotional campaigns. He contributes to industry articles, offering actionable insights on how businesses can enhance their promotional product strategies. His hands-on experience and industry knowledge have established him as a trusted voice in the promotional products sector.

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