Why Purchase Promotional Golf Towels?
Last Updated: 12 August 2026
Key Points
- Golf towels help keep clubs and balls clean, which improves grip, accuracy, and overall performance on the course.
- They’re used frequently during play, making them a practical item golfers rely on—not just a nice extra.
- We suggest golf towels for corporate golf days or client events, as they combine everyday use with strong, ongoing brand exposure.
A question that will come to the minds of non-golfers is this. “What is a golf towel used for,” and inevitably, will lead to another question which is, “why do you need a golf towel.” I have an answer to both those questions here. After you read this, you may even need to consider purchasing double the amount of promotional golf towels for your next golfing event!
What is a golf towel used for?
A golf towel helps players keep club heads, grooves and other equipment clean and dry while they move around the course. Golf naturally exposes equipment to grass, sand, soil and moisture. A towel attached to the golf bag gives players a convenient way to wipe down clubs between shots. Keeping club-face grooves clear is particularly useful. Titleist recommends cleaning dirt and debris from grooves and drying the club thoroughly with a towel as part of regular club care. Golfers may also use a towel for:
- Drying wet club grips
- Removing grass and mud from club heads
- Wiping moisture from equipment
- Cleaning a golf ball when the Rules of Golf permit it
- Drying hands during damp conditions
Under the Rules of Golf, a ball lifted from the putting green may be cleaned. There are situations elsewhere on the course where cleaning is restricted, so golfers should follow the applicable rule before lifting or cleaning a ball.
Why are golf towels useful custom merchandise?
Golf towels combine genuine on-course usefulness with a visible branding area, making them particularly suitable for golf events and corporate merchandise. Unlike an item that remains inside a gift bag, a golf towel may be attached to the outside of a golf bag and used repeatedly during a round. Cubic Promote supplies branded golf towels for corporate golf days, clubs and other golfing events, with different towel styles available for bulk customisation. They work well for:
- Corporate golf days
- Charity tournaments
- Golf club events
- Sponsor merchandise
- Client gifts
- Member welcome packs
- Golf-themed conferences or incentives
Which type should you choose
Compare the towel’s material, size, attachment and branding area before selecting a model for your event.
Some larger towels may not fit every golf bag comfortably, so checking dimensions or requesting a sample before a large order can help avoid surprises.
Do golfers need a wet and dry towel?
Some golfers use separate damp and dry sections or towels, although one suitable golf towel can be enough for many players. A damp section can help loosen dirt from a club face, while a dry section removes remaining moisture. For an event organiser, providing two towels to every golfer is usually unnecessary unless the format, weather or gift package calls for it. A well-chosen single towel is often the simpler option.
Where should you put the logo?
Place your logo where it remains clearly visible when the towel hangs naturally from a golf bag. Depending on the product, branding may include embroidery, screen printing or another decoration method. Before production, check:
- Logo dimensions
- Thread or print colours
- Contrast against the towel colour
- Position when the towel is folded or hanging
- Whether sponsor logos need to appear together
- How the artwork looks on a digital proof or sample
You may want to read about the case study on Natixis Ordering Golf Towels for a corporate event and gaining client referrals.
Perfect for Golfing Events
Golf towels make sense because they support the activity itself instead of giving attendees an unrelated promotional item.
They can be handed out at registration, placed inside player packs or paired with branded golf balls, tees and other golf accessories. Cubic Promote’s golf merchandise range includes towels alongside balls, tees, divot tools, markers and umbrellas for corporate events.
