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Irene Basco
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Irene Basco

Irene Basco is a Product Expert at Cubic Promote, with nearly two years of experience in the promotional products industry and a decade-long background in global financial services. Combining her financial acumen with expertise in promotional products, Irene helps businesses make data-driven decisions for their campaigns. As an expert communicator, she helps companies select the right branded products and branding techniques that align with their marketing and budget goals. Irene is also a regular contributor to our industry articles, sharing her insights on how to maximise the impact of promotional products. Her ability to understand client's marketing needs and provide them with the right merchandise has established her as a trusted authority in the industry in the business. Follow Irene on LinkedIn

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Irene Basco
In Seasonal Promotions
18 October 2021

Remember to Order Your Xmas Promotional Gifts

Last Updated: 30 April 2026 Key Points Order early to secure stock and avoid delivery delays, especially before peak Christmas demand. Supply and logistics constraints can limit availability, so planning improves product choice and timing. Backup options like locally stocked or express items help if deadlines are tight. We've previously mentioned that due to logistics and supply issues internationally, the…
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Irene Basco
In Suggestions for Promotional Items
12 October 2021

Promotional Products for NSW Lockdown

Last Updated: 30 April 2026 Key Points NSW businesses use branded merchandise to stand out as the state reopens and competition for customer attention increases. Popular choices include reusable drinkware, apparel, tech accessories, and bags that match daily customer needs and encourage regular use. Our account managers recommend selecting practical items and aligning them with campaign goals to improve visibility…
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Irene Basco
In Seasonal Promotions
5 October 2021

Promotional Gifts for October Seasonal Campaigns

Last Updated: 29 April 2026 Key Points Seasonal items like towels, bucket hats, and diaries match spring demand and increase chances of regular use. Early planning helps secure stock, better pricing, and stronger branding execution before peak periods. Practical, high-demand products ensure your campaign stays relevant as activity picks up post-lockdown. October is well and truly underway which means it's…
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Irene Basco
In Toys & Games
1 October 2021

Popping Fidget Toys for Christmas

Last Updated: 29 April 2026 Key Points Custom popping fidget toys went viral in 2021, so they quickly became popular Christmas gifts for brands and events. You can get these toys in reusable silicone, custom shapes, and with your logo in bulk from Cubic Promote. I recommend planning early and choosing practical items like these, as they suit all ages…
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Irene Basco
In Office & Tech
27 September 2021

New Locking Mobile Phone Pouches

Last Updated: 29 April 2026 Key Points Lockable phone pouches help minimise distractions in classrooms, events, and meetings without removing personal ownership. Simple locking and magnetic release systems make them easy to use at scale while keeping devices secure. Full-colour branding turns a practical control tool into a visible, everyday promotional item. There's nothing worse than people using their mobile…
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Irene Basco
In Outdoors & Leisure
24 September 2021

Logo Decorated Beach Products for Effective Promotions

Last Updated: 30 April 2026 Key Points Cubic Promote helps brands prepare for summer beach campaigns with custom towels, beach balls, and beach mats. These include hooded beach towels, logo beach balls, and beach mats for staff gifts, customer giveaways, and events. Reusable beach products can keep your brand visible across beaches, pools, picnics, and outdoor summer activities. When the…
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Irene Basco
In Suggestions for Promotional Items
4 June 2019

Fruit and Vegetable Promotional Item Ideas

Last Updated: 23 April 2026 Key Points Fruit and vegetable-themed promotional items help position your brand around health, wellness, and positive lifestyle choices. Creative products like fruit-shaped stress balls, seed sticks, and lunch bags make campaigns more engaging and memorable. Aligning promotions with health events builds relevance while encouraging better habits and stronger brand connection. Would you like your organisation…
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Irene Basco
In Branded Apparel & Accessories
31 May 2019

Materials Used to Create Promotional Caps

Last Updated: 24 April 2026 Key Points Custom caps come in a wide range of materials like cotton, polyester, mesh, and denim, each offering different benefits for comfort, durability, and style. Choosing the right material helps match the cap to its purpose, whether it’s for breathability in sports or a premium look for events. Branding methods like embroidery, screen printing,…
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Irene Basco
In Wellness Gifts
24 May 2019

National Sunscreen Day Branded Merchandise

Last Updated: 23 April 2026 Key Points Branded sunscreens are practical sun safety items that align your brand with health and well-being. High SPF, portable designs with visible branding make sunscreen ideal for events and outdoor campaigns. Pairing sunscreen with items like hats or sunglasses strengthens impact and extends brand exposure. May 24th is National Sunscreen Day in the US…
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Irene Basco
In Product Care & Tips
15 May 2019

Cleaning Your Promotional Microfibre Cloths

Last Updated: 23 April 2026 Key Points Regular cleaning keeps microfibre cloths effective—dirty fibres lose their ability to trap dust and can spread grime. Simple care works best: wash with mild soap or machine wash, then air dry to maintain fibre quality. Make sure you clean them as soon as dirt or odour appears to prevent damage and keep branding…
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