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Irene Basco

Irene Basco is a Product Expert at Cubic Promote, with nearly two years of experience in the promotional products industry and a decade-long background in global financial services. Combining her financial acumen with expertise in promotional products, Irene helps businesses make data-driven decisions for their campaigns. As an expert communicator, she helps companies select the right branded products and branding techniques that align with their marketing and budget goals. Irene is also a regular contributor to our industry articles, sharing her insights on how to maximise the impact of promotional products. Her ability to understand client's marketing needs and provide them with the right merchandise has established her as a trusted authority in the industry in the business.

To explore more articles by different authors, click on their names. For related topics, please browse through our blog categories.

1 October 2021

Popping Fidget Toys for Christmas

It's no secret that custom popping fidget toys have been some of the stand-out items going viral on Tiktok and other social media platforms during 2021. These great value items are like having a never-ending sheet of bubble wrap you can pop time and time again, only without the wastage! Unsurprisingly, here at Cubic Promote we're getting a lot of…
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27 September 2021

New Locking Mobile Phone Pouches

There's nothing worse than people using their mobile phones when they're meant to be focusing on class, a conference, or simply on everyday activities. Cubic Promote has a new promotional product available that will help organisations to secure phones quickly and easily with minimal fuss. We're proud to now be offering logo printed Lockable Mobile Phone Pouches! Introducing Lockable Mobile…
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24 September 2021

Logo Decorated Beach Products for Effective Promotions

When the weather starts warming up Australians flock to the beach, it's just what we do as a nation! While some Aussies are still in lockdown, with these restrictions lifting soon now is the perfect time to look into boosting your brand visibility with promotional products suited to use on the beach! Check out some of our most popular beach-related…
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31 May 2019

Materials Used to Create Promotional Caps

Considering purchasing promotional caps for your event, organisation or sports team? Then you need to read this. There is no such thing as standard cap today. Caps come in all shapes and sizes. Modern caps feature subtle differences through the use of different materials to create unique caps, that appeal to different markets and wearers. Find out all the different types…
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24 May 2019

National Sunscreen Day Branded Merchandise

May 24th is National Sunscreen Day in the US as the Northern Hemisphere is heading towards its summer months. Here in Australia, we're on the cusp of winter, but given the national temperature averages this month, it doesn't seem like we're going to be free from the hot sun for a while. So why not take a leaf from America's…
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15 May 2019

Cleaning Your Promotional Microfibre Cloths

I'll tell you a bit of an industry secret. The most effective promotional items available are not the ever-popular promotional pen, or mousepads, but microfibre cloths. These pieces of fabric, have been proven to be the most effective way to reach your guests through custom branding. With microfibre cloths, you do need to keep them clean though. I'll tell you…
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6 December 2016

5 Tips for Good Logo Designs in Business Branding

A logo is more than the sum of its parts. It's not necessarily representative of the product or service that the business provides, but it is representative of the business itself. Just like a flag stands for a country, the logo stands for a business. It's supposed to represent the business itself, everything it does, and everything it stands for.…
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1 December 2016

5 Ways to Improve Logo Design

When it comes to successful logo design, it may be smart to approach it as science as well as an art. Rather than just drawing up a design which looks good, it might pay to put some serious thought into how and what the design should end up looking like. Here are six simple tips that will help improve your…
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29 September 2016

5 Terrific Personalised Notebook Examples

Putting pen to paper and seeing ideas manifest themselves into the physical demesne right before your eyes, can be really special to many. Though in the busy and chaotic world we all live many don’t find the time or don’t utilise a notebook. Preferably they are using their phones instead. However, the appeal of physically writing onto something still leaves…
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