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Irene Basco

Irene Basco is a Product Expert at Cubic Promote, with nearly two years of experience in the promotional products industry and a decade-long background in global financial services. Combining her financial acumen with expertise in promotional products, Irene helps businesses make data-driven decisions for their campaigns. As an expert communicator, she helps companies select the right branded products and branding techniques that align with their marketing and budget goals. Irene is also a regular contributor to our industry articles, sharing her insights on how to maximise the impact of promotional products. Her ability to understand client's marketing needs and provide them with the right merchandise has established her as a trusted authority in the industry in the business.

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Irene Basco
In Suggestions for Promotional Items
12 October 2021

Promotional Products for NSW Lockdown

Monday the 11th of October marked the start of NSW's transition out of lockdown. However, a lot of businesses will face challenging times ahead getting noticed in a busy market overflowing with 'welcome back' messages. Help your organisation stand out from the crowd with promotional gifts featuring designs you want your customers and staff to see!   Branded merchandise boosts…
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Irene Basco
In Seasonal Promotions
5 October 2021

Promotional Gifts for October Seasonal Campaigns

October is well and truly underway which means it's time to look at some of our favourite promotional products for the month. Because the weather is starting to heat up and lockdowns are drawing to an end (again) we've got some exciting gift ideas that make the most of the Aussie weather over the next few months. If you're planning…
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Irene Basco
In Toys & Games
1 October 2021

Popping Fidget Toys for Christmas

It's no secret that custom popping fidget toys have been some of the stand-out items going viral on Tiktok and other social media platforms during 2021. These great value items are like having a never-ending sheet of bubble wrap you can pop time and time again, only without the wastage! Unsurprisingly, here at Cubic Promote we're getting a lot of…
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Irene Basco
In Office & Tech
27 September 2021

New Locking Mobile Phone Pouches

There's nothing worse than people using their mobile phones when they're meant to be focusing on class, a conference, or simply on everyday activities. Cubic Promote has a new promotional product available that will help organisations to secure phones quickly and easily with minimal fuss. We're proud to now be offering logo printed Lockable Mobile Phone Pouches! Introducing Lockable Mobile…
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Irene Basco
In Outdoors & Leisure
24 September 2021

Logo Decorated Beach Products for Effective Promotions

When the weather starts warming up Australians flock to the beach, it's just what we do as a nation! While some Aussies are still in lockdown, with these restrictions lifting soon now is the perfect time to look into boosting your brand visibility with promotional products suited to use on the beach! Check out some of our most popular beach-related…
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Irene Basco
In Suggestions for Promotional Items
4 June 2019

Fruit and Vegetable Promotional Item Ideas

Last Updated: 23 April 2026 Key Points Fruit and vegetable-themed promotional items help position your brand around health, wellness, and positive lifestyle choices. Creative products like fruit-shaped stress balls, seed sticks, and lunch bags make campaigns more engaging and memorable. Aligning promotions with health events builds relevance while encouraging better habits and stronger brand connection. Would you like your organisation…
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Irene Basco
In Branded Apparel & Accessories
31 May 2019

Materials Used to Create Promotional Caps

Last Updated: 24 April 2026 Key Points Custom caps come in a wide range of materials like cotton, polyester, mesh, and denim, each offering different benefits for comfort, durability, and style. Choosing the right material helps match the cap to its purpose, whether it’s for breathability in sports or a premium look for events. Branding methods like embroidery, screen printing,…
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Irene Basco
In Wellness Gifts
24 May 2019

National Sunscreen Day Branded Merchandise

Last Updated: 23 April 2026 Key Points Branded sunscreens are practical sun safety items that align your brand with health and well-being. High SPF, portable designs with visible branding make sunscreen ideal for events and outdoor campaigns. Pairing sunscreen with items like hats or sunglasses strengthens impact and extends brand exposure. May 24th is National Sunscreen Day in the US…
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Irene Basco
In Product Care & Tips
15 May 2019

Cleaning Your Promotional Microfibre Cloths

Last Updated: 23 April 2026 Key Points Regular cleaning keeps microfibre cloths effective—dirty fibres lose their ability to trap dust and can spread grime. Simple care works best: wash with mild soap or machine wash, then air dry to maintain fibre quality. Make sure you clean them as soon as dirt or odour appears to prevent damage and keep branding…
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Irene Basco
In Branding Techniques
1 December 2016

5 Ways to Improve Logo Design

Last Updated: 20 April 2026 Key Points Good logo design starts with research—make sure it fits your brand and audience. A strong logo should scale well and look clear on everything from pens to signage. We suggest choosing distinctive fonts and colours so your branding stands out without looking overused. When it comes to successful logo design, it may be…
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