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Irene Basco

Irene Basco is a Product Expert at Cubic Promote, with nearly two years of experience in the promotional products industry and a decade-long background in global financial services. Combining her financial acumen with expertise in promotional products, Irene helps businesses make data-driven decisions for their campaigns. As an expert communicator, she helps companies select the right branded products and branding techniques that align with their marketing and budget goals. Irene is also a regular contributor to our industry articles, sharing her insights on how to maximise the impact of promotional products. Her ability to understand client's marketing needs and provide them with the right merchandise has established her as a trusted authority in the industry in the business.

To explore more articles by different authors, click on their names. For related topics, please browse through our blog categories.

20 September 2016

Vibrant Branded Drink Bottles

When you're interested in being different from the rest of pack, you have to brand yourself to show that you're different. You have to make yourself stand out, you have to point out what makes you unique, and you have to have a style all to your own. Elderbrook Drinks, makers of upmarket, boutique style cordials, have done so wonderfully…
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5 September 2016

Removing Stains From Promotional Clothing

We sell plenty of clothing here at Cubic Promote, from simple promotional t-shirts to business apparel, and we've got something of an interest in making sure those clothes remain in tip top shape for as long as possible. Of course, clothing tends to suffer plenty of day to day wear, and spills are an unfortunate fact of life. Well, here's…
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21 August 2012

5 Tips to Select Promotional Items for Teenagers

5 Tips to Select Promotional Items for Teenagers It should not come as a surprise if businesses these days are spending much money on marketing and advertising campaigns which target teenagers. Although they are essentially kids, you cannot discount the fact they are quick in asserting their individuality and would no longer welcome any choices made by their parents. For…
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10 August 2012

Top Tips To Create Iconic Promotional Products

Flagship Iconic Products Want to make your branding as iconic as a Red London Bus?  Read on.  Firstly though what are flagship iconic products?  Well they are items or images that are typically instantly recognised and associated with a brand.  It can be a very popular product that your company sells that everyone knows about or it may be a…
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9 August 2012

Promotional Mints: A Cool Giveaway

Do you remember the last time you were at a tradeshow or outdoor event and were given a promotional product that was just too good to forget? Maybe it was a sturdy tote bag or a fun stress ball. Whatever it was, it probably left you with a lasting impression of the brand or event it promoted. If you're looking…
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2 August 2012

Favourite Promotional Chocolates

Promotional chocolates are easily everyones most favourite promotional candy. In fact there is not a single person that I know that do not enjoy chocolate. Milk Dark or white... everyone has a preference. As it is winter time now there is no better time to use our custom branded chocolates for your event or conference. The cool weather ensures that…
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30 July 2012

Polarised vs Non Polarised Branded Sunglasses

Difference Between Polarised and Non-Polarised Sunglasses If you are in the market for custom printed sunglasses, there are some considerations to think about aside from the brand or the price. Depending on your budget you may wish to consider polarised lensed sunglasses. For those who do not know much about sunglasses (or realistically do not need to) then all you…
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18 July 2012

Promotional Office Items 5 Top Tips

5 Simple Tips to Choosing Promotional Office Items It would be easy to target office employees as potential customers considering they are almost always behind their desks. This means, any promotional product you hand out to this group of individuals will most likely be visible at least 8 hours a day. For most businesses, such exposure can quickly translate to…
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13 July 2012

Fund Raising Merchandise

Fund Raising Merchandise Fund raising is many positive things. It brings about community,spirit, team building and most of all fun. All this for a good cause! It is with little wonder that almost every few days brings around a new event and new merchandise products to raise funds. One thing about fund raising merchandise though which needs to be mentioned…
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