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Irene Basco

Irene Basco is a Product Expert at Cubic Promote, with nearly two years of experience in the promotional products industry and a decade-long background in global financial services. Combining her financial acumen with expertise in promotional products, Irene helps businesses make data-driven decisions for their campaigns. As an expert communicator, she helps companies select the right branded products and branding techniques that align with their marketing and budget goals. Irene is also a regular contributor to our industry articles, sharing her insights on how to maximise the impact of promotional products. Her ability to understand client's marketing needs and provide them with the right merchandise has established her as a trusted authority in the industry in the business.

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Irene Basco
In Stationery & Pens
29 September 2016

5 Terrific Personalised Notebook Examples

Last Updated: 20 April 2026 Key Points Notebooks remain popular because they’re practical and used regularly, even with digital devices around. Creative designs or added features can make a simple notebook more engaging and memorable. We often recommend notebooks as a reliable, long-lasting promo item for everyday use. Putting pen to paper and seeing ideas manifest themselves into the physical…
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Irene Basco
In Custom Drinkware
20 September 2016

Vibrant Branded Drink Bottles

Last Updated: 20 April 2026 Key Points Strong colours and bold design help drink bottles stand out and attract attention. Bottles are effective because they’re used daily, giving your brand repeated exposure. We recommend choosing colours that match your brand while still being eye-catching for better impact. When you're interested in being different from the rest of pack, you have…
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Irene Basco
In Product Care & Tips
5 September 2016

Removing Stains From Promotional Clothing

Last Updated: 20 April 2026 Key Points Common stains like coffee, wine, and ink can be removed with simple treatments if handled quickly. Proper washing—cold water, gentle cycle, and turning garments inside out—helps protect logos. We recommend good care habits to keep branded apparel looking sharp and lasting longer. We sell plenty of clothing here at Cubic Promote, from simple…
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Irene Basco
In Sustainable Products
21 August 2012

5 Tips to Select Promotional Items for Teenagers

Last Updated: 14 April 2026 Key Points Teen-focused items work best when they match trends, with popular choices including phone accessories, headphones, and tech gadgets. Fun, colourful, and “cool” designs increase appeal, helping products stand out and get used or shared among peers. We suggest choosing practical items teens use daily so your brand stays relevant and visible in their…
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Irene Basco
In Top Products
10 August 2012

Top Tips To Create Iconic Promotional Products

Last Updated: 15 April 2026 Key Points Iconic branded products build recognition by linking a simple item or colour consistently with your brand over time. Strong examples use one core product or colour repeated across marketing, packaging, and merchandise to stay memorable. We recommend picking one product and sticking with it long-term so customers instantly associate it with your brand.…
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Irene Basco
In Corporate Gifts
9 August 2012

Promotional Mints: A Cool Giveaway

Last Updated: 14 April 2026  Key Points: Branded mints are practical giveaways that freshen breath and are easy to carry and use. They last longer than other sweets and do not melt, making them ideal for events and storage. Businesses can use mints to promote wellness while keeping their brand visible over time. Do you remember the last time you…
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Irene Basco
In Corporate Gifts
2 August 2012

Favourite Promotional Chocolates

Last Updated: 15 April 2026 Key Points Branded chocolates are a popular giveaway, especially in cooler months when they hold shape and pair well with hot drinks. They offer flexible branding options, including printed wrappers and even QR codes for added engagement. We recommend pairing chocolates with non-perishable items so your brand lasts even after the treat is gone. Promotional…
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Irene Basco
In Office & Tech
30 July 2012

Polarised vs Non Polarised Branded Sunglasses

Last Updated: 15 April 2026 Key Points Polarised sunglasses reduce glare and offer better UV protection, making them ideal for outdoor use and driving. Non-polarised options are more affordable but only reduce brightness, not glare, which can affect visibility in strong light. We suggest choosing based on use—go polarised for outdoor activities, or standard options for budget-friendly event giveaways. Difference…
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Irene Basco
In Suggestions for Promotional Items
26 July 2012

Promotional Merchandise Placement Ideas

Last Updated: 14 April 2026  Key Points: Place products at entrances, exits, and high-traffic areas to maximise visibility and sales. Keep displays clean, organised, and grouped to make browsing easy and appealing. Offer a mix of products at different price points to suit all types of buyers and budgets. The other day I was lucky enough to go to Taronga…
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Irene Basco
In Office & Tech
18 July 2012

Promotional Office Items 5 Top Tips

Last Updated: 15 April 2026 Key Points Office items work well since they stay on desks all day, giving your brand constant visibility in workplaces. Simple, high-quality products like pens, mugs, and mousepads perform best when they are practical and easy to use. We suggest choosing modern, useful items that match your business so they stay on desks instead of…
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