Flagship Iconic Products
Want to make your branding as iconic as a Red London Bus? Read on. Firstly though what are flagship iconic products? Well they are items or images that are typically instantly recognised and associated with a brand. It can be a very popular product that your company sells that everyone knows about or it may be a service or even a fund raising event. Having an instantly recognized symbol of you is extremely desirable. Easy examples of instantly recognisable products and images include: Coke, Bic Mac, Red Noses, The Apple image to name a few.
There are literally thousands of more examples like these which essentially make up how we perceive things around us every single day.
Developing a promotional product or an image to create instant recognition is not easy. It takes a lot of time, a lot of patience, strategy and a bit of luck. If you are a new company starting out or an existing event and would like to gain a lot of recognition then it would be a good idea to create a flagship iconic image. The easiest way would be to use something generic and make it your own using promotional products. For example many people will have heard of the Star Light charity foundation, and many people would associate it with its key fundraising product which is a star shaped stressball. Other examples include Yellow Brick Road who have started using the round yellow stressball intensively to really represent their brand name and to cement it on the minds of potential customers.
So how to use promotional products and develop and iconic product which makes you instantly memorable? Here are a few tips which we have learnt along the way:
1) Consistent Use of the Same Colour – The easiest thing to do is to always use the same colour. Letterheads, email footers, business cards, logos etc. Go for the same colour.
2) Select a shade of colour and make it your own. If you are starting out then there is no better place to be when it comes to creating something for yourself. Consider selecting a shade of colour (there are thousands to choose from) that is distinct from your competitors
3) Choose a product that represents you best. Afterwards stick with it religously. Even if you undergo a branding change over the years make sure you still stick with the same product as your core promotional product.
4) Supplement your core promotional product by building other types of product around it for diversity and to attract a more diverse range of attention. These can change year in year out but just make sure you stick with point number 3 as your absolute core.
5)Â Create brand motifs as part of your letterhead and communication around that key product
Overtime and with a bit of luck your designated promotional product may be instantly recognisable which will make your event or your company a huge drawcard. Another point that many people do not realise is that having a truly memorable product that represents you does not need to be something unique and created just for you. Of course it certainly helps but using existing products such as frisbees, jelly beans yoyos and promoted in the right way and with consistency can certainly turn ordinary branded products into iconic ones!
About The Author:
Irene Basco
Irene Basco is a Product Expert at Cubic Promote, with nearly two years of experience in the promotional products industry and a decade-long background in global financial services. Combining her financial acumen with expertise in promotional products, Irene helps businesses make data-driven decisions for their campaigns. As an expert communicator, she helps companies select the right branded products and branding techniques that align with their marketing and budget goals. Irene is also a regular contributor to our industry articles, sharing her insights on how to maximise the impact of promotional products. Her ability to understand client's marketing needs and provide them with the right merchandise has established her as a trusted authority in the industry in the business.
