5 Simple Tips to Choosing Promotional Office Items
It would be easy to target office employees as potential customers considering they are almost always behind their desks. This means, any promotional product you hand out to this group of individuals will most likely be visible at least 8 hours a day. For most businesses, such exposure can quickly translate to a sale. However, it is still a matter of choosing the right Promotional Office Items. Here are a couple of simple tips to get you going:
Tip#1: Always Prioritize Quality Over Size
When it comes to handing out personalised promotional items for the office, you need to remember that David beat Goliath. This means that it is not always about the size which matters but the quality for everything including promotional stationery. Besides, most employees today prefer a minimal look for their workplace and would do away with clunky and space-consuming office items. You can always handout custom-printed mouse mats, branded coffee mugs or even something simple as customised pens. Ensure that these items are made with reliable material as they will be subjected to regular use.
Tip #2: Keep It Simple
Promotional Office Items can still be effective even if they are designed simply. What is important is for these personalised products to be memorable enough to stick to a person’s subconscious. You can consult an image designer if you are not sure about the design. You also have the option to not include any contact information on the corporate office item to make it even more uncluttered and therefore, eye-catching. If possible, use the same color theme for all your promotional products to tie them in.
Tip #3: Connect Your Business to the Product
It is important for the Promotional Office Items you choose to have a connection with your business. For example, those in the business of offering IT services would benefit from corporate giveaways like printed USB flash drives or personalised laptop bags. Luckily for you, there are plenty of these promotional office products to choose from ranging from stress balls to compendiums.
Tip #4: Pick a Modern Promotional Item Office
With the fast-paced business world, it would certainly be a waste of your money to consider Promotional Office Items which will not be around for long. Think ahead and invest in branded office products which will continue to be useful for many years to come.
Tip #5: Choose Functionality Over Style
At the end of the day, practical trumps style. You should make sure you handout Promotional Office Items which are functional. Think of your target market and determine what product they will appreciate the most. For example, sales representatives would certainly be delighted with customised organizers and compendiums. On the other hand, desktop computer users will love items like a keyboard wrist rest or USB hub.
Keep in mind that these Promotional Office items are handed out for one reason alone – to promote your business. Make sure you do not go over-the-top with your choices and pick products which are not only effective as a marketing tool but cost-efficient as well.
About the Author
Irene Basco
Irene Basco is a Product Expert at Cubic Promote, with nearly two years of experience in the promotional products industry and a decade-long background in global financial services. Combining her financial acumen with expertise in promotional products, Irene helps businesses make data-driven decisions for their campaigns. As an expert communicator, she helps companies select the right branded products and branding techniques that align with their marketing and budget goals. Irene is also a regular contributor to our industry articles, sharing her insights on how to maximise the impact of promotional products. Her ability to understand client's marketing needs and provide them with the right merchandise has established her as a trusted authority in the industry in the business.
