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Irene Basco

Irene Basco is a Product Expert at Cubic Promote, with nearly two years of experience in the promotional products industry and a decade-long background in global financial services. Combining her financial acumen with expertise in promotional products, Irene helps businesses make data-driven decisions for their campaigns. As an expert communicator, she helps companies select the right branded products and branding techniques that align with their marketing and budget goals. Irene is also a regular contributor to our industry articles, sharing her insights on how to maximise the impact of promotional products. Her ability to understand client's marketing needs and provide them with the right merchandise has established her as a trusted authority in the industry in the business.

To explore more articles by different authors, click on their names. For related topics, please browse through our blog categories.

6 July 2012

Promotional Mugs With Your Logos

Promotional Mugs With Your Logos A custom branded promotional mug with your logo is possibly the most popular promotional item in winter time. What makes it such an effective product for branding with your logo is that branding on a mug is both personal to the user yet public in its display at the same time. If you are like…
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3 July 2012

Environmental Promotional Item Suggestions

Environmental Promotional Item Suggestions Environmental promotional items used to be the hottest trending product a few years ago. This year so far though we cannot but help notice that their popularity is way down. Using environmentally promotional products in your events and marketing can really benefit you and your company or event. Other than the obvious benefit that eco friendly…
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1 July 2012

Compendiums for Corporate Branding and Promotions

Promotional compendiums may possibly be the most personal type of corporate merchandise. It is an item that unlike other products is strictly either mine or not mine! They are never ever shared unlike other products like post it notes and they typically are used to contain private and personal business thoughts and information. This makes selecting a compendium that is…
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22 June 2012

Promotional Lipbalm

Promotional Lipbalm Cold winters mean dry skin and chapped lips. Having a promotional lip balm or promotional chapsticks makes perfect sense as a promotional product in wintertime. Promotional lipbalms are not just an item for ladies though. It is used just as often by men too. Lipbalm has got me wondering! Why do we need it in the first place?…
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18 June 2012

The Point of Gift Boxing Your Promotional Gifts

The Point of Gift Boxing Your Promotional Gifts Many corporate gift and tradeshow items can be delivered with custom packaging and boxing. I must admit its easily our least popular type of product...... that is packaging. Which is why you may ask why would you bother with gift boxing promotional gifts? Well 2 good reasons: 1) Presentation 2) Element of…
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13 June 2012

Smarten Up Your Corporate Shirts

Promotional corporate shirts is supposed to give the wearer confidence. A well fitted shirt which is wrinkle free and with a strong collar gives a structured look and will definitely enhance your body shape. Why bother you may ask? Well you may need to nail that job interview for that position you always wanted or provide that killer presentation to…
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12 June 2012

Custom Printed Promotional Umbrellas

Custom Printed Umbrellas Umbrellas are consistently one of our best selling promotional products. Especially in the last few years when rainfall has been especially high (compared with 2000 - 05 where rain shortage meant all sorts of weird water saving legislations). Promotional umbrellas are very effective marketing and branding tools for several reasons. First and foremost their branding area is…
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7 June 2012

Quick Last Minute Promotional Items

Buying promotional items for your corporate brand name probably isnt on the top of your to-do list day in and day out. We understand better than most that there are far more important things to your business that needs to be done. However using promotional items will benefit you and it will benefit your company. Afterall companies like Coca-Cola, Redbull…
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