The Point of Gift Boxing Your Promotional Gifts
Many corporate gift and tradeshow items can be delivered with custom packaging and boxing. I must admit its easily our least popular type of product…… that is packaging. Which is why you may ask why would you bother with gift boxing promotional gifts? Well 2 good reasons:
1) Presentation
2) Element of Surprise
Much like a birthday present or Christmas present a promotional gift is essentially a free gift. An added bonus which can really brighten someones day. Ultimately everyone loves receiving something for nothing. It makes us feel good and it makes us feel valued. The fact that its an item with a higher perceived value the better. This what makes promotional gifts so effective in promoting both you and your companies brand name. If your gift comes packaged neatly it creates several perceptions:
1) The product is presented neat and tidily. This perception will extend to both you and your companies brand name.
2) Opening the packaging creates a sense of anticipation. This sense of antipation will really make your brand name resonate like no other advertising material can emulate.
3) Packaging makes a product much like something that is purchased in a retail shop. The perceived value of the product instantly gets a HUGE boost.
With these 3 benefits the packaging can really make an amazing difference to your product and how it is perceived by your recipient. It doesnt matter if the item is for a high level executive or for a team member the effect is the same and is just as strong.
Does this same effect occur when you are using customised products for fund raising? You bet! Absolutely. If you have an item…. any item. It could be a simple promotional pen, or a custom branded backpack. If it comes with packaging it instantly boosts up the value of the item and you can potentially raise more money for your charity or event.
Hints on Getting the most out of Promotional Packaging
Unfortunately there is no escaping the fact that once the initial wow period is over that the packaging is typically stored away. In the case of paper packaging you would hope it gets recycled. In the instance of a plastic or tin box they tend to be stored away. Here are some top tips to get the most out of your promotional items and to have your customer keep and reuse the packaging:
Tip #1 – Opt for packaging that is a bit bigger but still small enough to look sleak and streamlined with the size of the promotional product.
Tip #2 – Go for packaging options that have a nice big lid which can be accessed and removed easily.
Tip #3 – Ask us how to brand on the packaging itself. By having a logo on the packaging it will make it more than likely to be kept and re-used.
Getting packaging along with your promotional product is definitely not a waste of money. It can provide you with alternate ways to brand and expose your logo whilst at the same time the effect is has on the recipient is very big in a positive way. To find out more about which products have which type of packaging options contact us today and we would be glad to help!
