Event Planning

It's time to celebrate everything that makes beer wonderful! Today (August 3rd) is International Beer Day, which is a date marked on calendars all over the world. Why? Because it's a day all about drinking beer and being merry. So what sorts of activities can we expect on International Beer Day? Check out our list of fun ideas to keep…

Now this has got to be one of the most fun posts we have done in a while. This is the Chanel runway show in the Paris Fashion Week and is touted as perhaps one of the most creative catwalk show ever. Which is mighty impressive considering some of the crazy over the top antics that some of these shows…

Imagine a bustling street filled with people going about their day, only to find themselves bombarded with multiple events happening simultaneously. As a passerby walking up Martin Place, I found myself caught in the chaos of four different marketing and fundraising events. The organisers had made a critical error - they failed to plan ahead and prevent event clashes. In…

I'm just skimming the list of events that are happening in the month of May. Everything from Mothers day through to dozens of disease awareness campaigns as well as community issues such as domestic violence or financial literacy days are happening in the month of May all around Australia. Some of the issues tackled and raised by these groups are…

Okay first things first. Stress balls are rarely used in times of stress as I have rarely seen someone so agitated that they grind their teeth whilst squeezing and punishing a stressball. If someone was in such a severe emotional state I would probably recomend them therapy as I doubt that a custom stressball will do anything for that person…

This Sunday the Dallas Mavericks won the NBA Championship in a best of 7 game series. They clinched the title deservedly from the Miami Heat in an away game. It was a great demonstration of the power of team work over individual brilliance (more on that another day). What I admire about American sports is the absolute efficiency of organisation…

Experential marketing is a key part of any dynamic marketing mix. What it involves is simply offering a sample of your product or your service to your target customer for free. This can be a free trial subscription or receiving a new Magnum Ice cream flavour on the street. This type of marketing engages the end user of your product…

I have attended trade shows in the past, some are buzzing with excitement and some are not. But one thing in common is every booth has heaps of promotional items ready for the taking. Besides giving away corporate merchandise, there are also factors to consider when you’re going to participate in trade shows or exhibits. And we will discuss it…