Direct Digital Printing on Bulk Merchandise

Direct digital printing is a popular decoration method for use on every day products such as those made from paper and plastic, which makes it a great branding option for promotions. A relatively new decoration process when compared with traditional methods like screen printing, that have been around for hundreds of years, direct digital printing uses large-scale print machines which connect directly to digital networks.

direct digital pencil box

What is Digital Direct Printing?

What these high-tech printers allow us to do when branding is:

  1. Print in vivid full colour directly onto your product (say, a custom magnet or notepad) with only one setup process and cost.
  2. Print individual names/numbers as required on each item (such as names on promotional badges).
  3. Print dries almost instantly to ensure fast packaging and shipment (unlike older techniques which need drying time)
  4. Print edge-to-edge on any flat surface, rather than in restricted small areas, allowing for larger overall decoration (though an additional cost may be required).

digital letter opener

Digital Decoration Limits

Digital printing is unfortunately restricted in that it cannot do any sort of metallic/neon colours and while the setup process is cheaper than using multiple screen print/pad print colours, the cost is still relatively high due to the outstanding quality of digital decoration. Another down side to digital print is that it isn't available on all items, but when direct digital printing isn't available we can also do things like digital transfer printing, which gives you the same vibrant colour as direct printing but via a transfer sheet (as seen on promotional t-shirts, for example).

Successful Promotional Product Campaigns

Ultimately, when it comes to branding your design on promotional gifts, it's best to discuss your desired outcome with an industry professional and then let them help you find the right product/decoration method combination. The Cubic Promote team is made up of dozens of local industry experts, all ready and willing to assist you with figuring out exactly how to make your marketing merchandise dreams come true. Give us a call today to learn more about digital printing or our products in general, we're always happy to help!