Living in Australia, most of us would undoubtedly have used a cooler bag or chiller box at some point in our lives. Whether we’re off to a sports game, heading to a picnic, enjoying a concert, or simply relaxing on the beach it’s important we keep our food and drinks at safe temperatures for consumption. But have you ever wondered who invented these fantastic modern devices? We decided to check into the history of the custom cooler bag to find out more!
- Inventor: R. C. Laramy created the first ice chest in 1951.
- Practical and durable: Cooler bags last for years.
- Boost brand visibility: Customised bags expose brand.
A History of Bulk Promotional Coolers
The first portable ice chest (a movable version of the kind seen in homes as a precursor to modern refrigerators) as invented in 1951 by Richard C. Laramy. It was this initial design, with heavy-duty walls and a large lid that became the basis for later Esky-style designs (the Aussie Esky being invented in 1952). Laramy’s portable ice chest was an important step in the evolution of the device, but unfortunately, it was not THAT portable (look at it, it’s huge!!) and later promotional coolers would improve considerably on this design.
It wasn’t until the late 1980’s, and early 1990’s that we started seeing logo branded chiller bags in the style we’re used to today. The modern Aussie Esky wasn’t even around until 1984, so that might help give some perspective on just how recently these bags were invented! While many early cooler boxes and bags used styrofoam as insulation in the 50’s-80’s, it wasn’t until materials such as Mylar, Polypropylene, Non-Woven fabrics, and gel-insert pouches became more widespread that cooler bags could suitably evolve to be less “disposable” in construction and more long-lived. From the 1990’s on the number of cooler bag styles and shapes began to increase steadily.
Who Uses Cooler Bags?
These days almost everyone has a use for promotional cooler bags. Here in Australia, the warm weather means it can be tough to keep your drinks and snacks at a decent temperature. Hence many Aussies carry a lunchbox-sized cooler bag with them daily to keep their food at an insulated temperature. It is this widespread need that has made the customised cooler bag such a popular option for marketing campaigns and giveaway gifts.
All the chiller bags we have here at Cubic Promote come decorated with your custom logo design, making them ideal for expos and corporate gifts. Get on board with this popular product that continues to gain fans all over the country.
Benefits of Promotional Cooler Bags
Promotional cooler bags offer several advantages for both businesses and recipients. Here are some key benefits:
- Brand Visibility: By customising cooler bags with your logo and distributing them as promotional items or corporate gifts, you can increase brand visibility. Whenever recipients use the cooler bags, your brand will be on display, creating awareness and recognition.
- Practical Use: Cooler bags are highly practical and useful in everyday life. They are perfect for keeping food and drinks cool during picnics, beach trips, outdoor events, or even for carrying lunch to work. The practicality of cooler bags ensures that recipients will use them frequently, providing ongoing exposure for your brand.
- Long-lasting Advertising: Unlike other promotional items that may have a limited lifespan, cooler bags are durable and can last for years. This means your brand will remain visible for an extended period, maximising the return on your investment in promotional products.
- Versatile Customisation: Cooler bags offer ample space for customization options. You can add your logo, company name, or a slogan, and even incorporate a full-colour design to make your brand stand out. This versatility allows you to create a visually appealing and impactful promotional cooler bag that aligns with your branding.
Takeaway
So now you know a bit more about the history and benefits of promotional cooler bags. Turns out, they’ve been around for quite a while, with the first portable ice chest being invented way back in 1951. But it wasn’t until the 1980s and 1990s that cooler bags started to look like the ones we use today. These bags are super handy, especially in Australia where the weather can get pretty warm. They’re perfect for keeping your food and drinks nice and cool whether you’re heading to the beach, going on a picnic, or just need a lunchbox for work. Plus, they make great marketing tools too, with their practicality and long-lasting advertising potential. So why not consider getting some custom cooler bags for your next promotional campaign?
Details spotted here: http://blog.picnicfun.com/a-short-history-of-coolers/
