Did you know that February 16th 2022 was National Tim Tam Day? The popular chocolate biscuit from Arnott's has long had a life of its own in the world of marketing (remember the never-ending packet of Tim Tams genie ad?) but this year saw Tim Tams get their own limited edition swag for the refined bikkie consumer.

Stylish Custom Merchandise

Tim Tams are often marketed as a luxury treat that can be enjoyed at home or work, so it fits that the branded merchandise being sold this year to mark National Tim Tam Day is designed to be stylish and a tad indulgent. The limited edition goodies, available to buy online between February 16th-23rd 2022 only, each come decorated with the iconic Tim Tam logo and 10% of proceeds from all items purchased go to the brand's charity! So what special products can Tim Tam consumers stock up on? Well the custom products include:

• Logo Branded Perfume: That's right, you can get yourself a perfume made to resemble the velvety aroma of Tim Tam biscuits. Made with real cocoa and featuring hints of tonka beans and caramel, the 30ml scent has prominent Tim Tam branding on the front of it too so you can let everyone know who created your tasty new perfume!
• Full-Colour Printed Ceramic Promotional Mugs: Available in a classic 250ml size these mugs boast an all-over, full-colour print of the Tim Tam logo complete with pics of bikkies too. It's easy to imagine dunking a Tim Tam into these once you've filled them with your favourite hot drink.
• Promotional Slippers: Finally, you can kick back and relax after a long day with comfy slippers featuring the Tim Tam logo on them! Made from natural sheepskin and leather, these soft and fluffy slippers are about as iconic as they get.

Promotional Gifts for Australians

While the available range of products isn't particularly diverse, it doesn't need to be in order to make an impact and kooky items like biscuit-based perfumes are the exact type of products to go viral online. By making the range available only for one week and allowing consumers to buy all three items in packs as well as individually, Arnott's is making the most out of this campaign and we're loving it!

If you're an Australian business wanting to know how to do limited edition logo merchandise right, you can't beat this Tim Tam campaign for inspiration. While the Cubic team weren't involved in this particular branded swag drop, we do have a lot of experience with marketing merchandise for Australian brands. If you're feeling some of those #inspo vibes for your own organisation, give our experienced team a call for tailored product information and ideas.

More and more Australian brands and businesses are using promotional products to promote to the local and international markets. As a result, brand name that is Australian or Australian-made is resonating with many customers worldwide.

Trust Cubic Promote to come up with the latest and greatest awesome ideas for your next marketing campaign.

Images and information from here: https://timtamstore.com/