Many people like us are desk bound workers. aka. Office Workers. If you were looking for promotional items and were targeting the large demographic which is the office worker there are quite a few different options available to you. Targeting office workers with merchandise that will appeal to them and importantly have your product on their desks is a great way to get the word out about your event or your charity or your business. Why? Well more so than any other demographic an office worker will have colleagues or work mates. This means that if you can have a promotional item on the desk of a typical office worker then you are effectively not just advertising to them but also to their immediate team members and occasional passer by! What does this mean? Well it means you have just multiplied your marketing dollar.

On the flip side though if you have a poorly selected promotional item it can end up in a desk draw and never to be seen again. So choosing wisely is definitely a good investment. Fortunately being chained to a desk means that selecting a product that appeals becomes really easy. Here are some great tips on selecting the correct item for office workers:

- Items that are appropriate in work stations and desktops
- Items which can complement a computer (easy examples are mousemats)
- Items which are colourful (stressballs and stress item shapes)
- Items which are interactive (promotional toys)
- Items which can be shared with others (eg. indoor soft fyler frisbees)
- Products which can be stored arent recomended such as bags or pens

Other than these tips the only other consideration is budget and amount of people you wish to target. So if you want to target only a select few it may be a good idea to opt for a smaller amount of product which is higher in quality. However if you wish to saturate and market to a larger amount of people then a larger quantity at a lower price point would be better.

If you want some help on choosing something that is just right for you please email us and we would be glad to help with ideas.