Why Choose BIC Pens Over Cheap Custom Pens?

Quality That Stands the Test of Time

Colorful BIC pens arranged in vertical rows showcase affordable custom creativity.

I like using the BIC brand of pens. They feel good and write smoothly, which is appreciated by a keen writer. That’s why we often recommend personalised BIC pens to our wholesale customers. Cheap custom pens? They’re a gamble. I know some suppliers (not us, of course) supply low-cost pens that do not feel good to write at all.

Writing Distances

BIC’s Crystal Ballpoint, for instance, boasts up to 2 miles of writable ink—about 3.2 kilometres. That’s enough to jot down a novel or sketch a map across a small town. You’re lucky to finish a grocery list with cheap pens before the ink fades—the secret in the craftsmanship. BIC uses tungsten carbide balls in its tips. In plain English, it means pens from this writing instrument are strict, precise, and reliable. You’re not just buying a pen; you’re buying peace of mind. There are no smudges on your shirt or mid-meeting panic when the ink dries up. BIC’s built to last, and it shows.

A Brand You Can Count On

BIC’s no fly-by-night operation. Founded in 1945 by Marcel Bich in France, the company started with a simple goal: making writing tools work for everyone. The BIC Cristal, launched in 1950, became a global icon—over 100 billion sold since. The fantastic thing is that it is still selling. They’ve stuck around because they deliver. When you grab a BIC, you’re holding decades of know-how. At Cubic Promote, we highly recommend BIC custom pens.

Value That Outshines the Price Tag

A variety of colorful BIC pens arranged on a white background.

It is not just the writing ink cartridge. Our clients know the plastic or metal casing that comes with BIC pens to be very durable. With BIC, every cent goes into what counts: the writing. It’s practical, not flashy, where the real value lies.

Practicality With a Purpose

BIC pens feel right. The hexagonal barrel of the Cristal rolls less on desks and fits snugly in your hand—light but sturdy. At about 0.2 ounces (6 grams), it’s no burden to carry. Cheap custom pens might go for bold shapes or loud colours, but they’re often awkward—too heavy, too thin, or just plain uncomfortable after a few minutes. BIC nails the basics: comfort, balance, and function. Buy them from Cubic Promote in wholesale quantities for your organisation. We personalise them with your graphic or logo.

Why We Love BIC

BIC pens beat cheap custom pens every time. Quality, trust, value, and practicality are four reasons to ditch the knockoffs. BIC’s the real deal, from a brand that’s been perfecting pens for over 70 years to ink that stretches miles. Cheap pens might save you a dime today it’ll cost you more in the long run. Pick BIC. It’s the right choice. (hehe, misspelling on purpose)

About the Author

Wendy Li

General Manager

Wendy Li is the General Manager at Cubic Promote, bringing over 15 years of experience in the branded merchandise industry. Wendy has worked closely with prominent Australian clients, including Westpac and Rio Tinto, providing valuable insights into product selection and logistics management. She specialises in ensuring that every promotional product meets the highest standards, from initial selection to delivery. Wendy also writes regularly for industry blogs, sharing her expert knowledge on logistics management and quality assurance in branded merchandise. Her leadership in streamlining logistics operations has made Cubic Promote a trusted partner for businesses seeking timely and high-quality product delivery. Wendy’s expertise in ensuring consistent quality and effective product fulfilment makes her a go-to authority for businesses looking to maximise the impact of their branded merchandise.