Home » Case Studies » Apparel » Personalised Hoodies for Bundaberg Rum

Personalised Hoodies for Bundaberg Rum

Last Updated: 23 July 2025

Bundaberg Rum, one of Australia’s largest rum suppliers known for using locally sourced ingredients, is based in Queensland and offers distillery tours on Mondays, Wednesdays, Fridays, and Saturdays. To give guests a memorable keepsake this quarter, they ordered 1,515 personalised hoodies, custom-printed with their logo front and back.

This campaign brought Bundaberg Rum’s vision to life, transforming a simple hoodie into a powerful memento for distillery guests. Whether worn at home or out and about, each one served as a lasting reminder of the Bundaberg Rum experience, designed, printed, and delivered with precision by the Cubic Promote team.

The Brief

Bundaberg Rum, founded in 1888, is one of Australia’s most iconic and culturally recognised producers of local rum. This time, they were gearing up for a significant marketing push, aiming to make their distillery tours even more memorable. Alongside interactive experiences like blending their own rum, they wanted to give guests something wearable to take home—a keepsake that extends the experience beyond the tour itself.

They ordered 1515 black hoodies from us, printed with their logo at the front and back. Designed to appeal to both staff and visitors, the size range was carefully selected to suit partners, team members, and the general public alike.

• Small – 101 pcs
• Medium – 202 pcs
• Large – 808 pcs
• XL – 303 pcs
• 2XL – 101 pcs

From Concept to Delivery

Once the concept was approved, the Cubic Promote team kicked off production by providing mock-up of the hoodies with the logo. After they reviewed and approved the product mock-up, we immediately started with the production process. Throughout the whole process, we made sure to maintain close contact with them. This is to ensure we keep them updated on the progress of the orders.  All items were packed with care and shipped ahead of the requested deadline, allowing the Bundaberg Rum team ample time to prepare them for distribution during their upcoming tours. 

Measurable Outcomes

The hoodie rollout delivered great results for Bundaberg Rum in both digital and physical channels: 

• 4% average increase in social media engagement across platforms like Instagram and Facebook, driven by fans posting photos of themselves in their new hoodies.
• 3% average increase in repeat visits, a month after the rollout of the hoodies

Conclusion

This project wasn’t just about giving out hoodies to the guests. It was about giving Bundaberg Rum’s guests something they’d want to take home and keep after the tour. From the first mockup to final delivery, everything came together the way it should—on time, on brand, and without hassle. We’re glad to have played a small part in helping Bundaberg Rum bring their tour experience to life.

If you’re planning something similar and need branded merchandise that people will use, wear, and talk about, book a meeting with our merchandise experts today!