Client story: Afterpay printed calico cotton bags, Cubic Promote

Last Updated: 9 April 2026

Client: Afterpay
What was ordered? 500 black cotton calico bags with their logo branded on both sides
Purpose? For a major conference and tradeshow.
How were the bags used? These durable bags were used to carry pamphlets and event collateral for attendees.

This had to be the perfect-sized bag for most conferences. Not too big and not too small. These bags were perfect for holding materials from various vendors, but their high-quality design ensured they could be used long after the event.

The bags were highly visible both inside and outside the expo hall, helping increase brand exposure throughout the event. Afterpay’s guests likely reused the bags as grocery bags, ensuring the brand remained visible every week. It was a practical, cost-effective promotional tool for Afterpay.

Black Afterpay calico cotton bag held in office, boxes and a plant in the background.

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About the Author

Aubrey Vitor

Marketing Merchandise Expert

Aubrey Vitor is a Marketing Merchandise Expert at Cubic Promote, Australia’s leading supplier of branded merchandise and uniforms. With over two years of experience working closely with Australian brands, Aubrey excels in helping businesses select the most effective branding techniques for their promotional products. Her expertise in product selection ensures that every item maximises its potential to drive brand visibility and engagement. Aubrey is also a regular contributor to industry articles and blogs, where she shares insights on how businesses can achieve their marketing goals with the right branded gifts and giveaways. Her deep knowledge of the promotional products sector and commitment to helping brands thrive make her a trusted authority in the field. Follow Aubrey on LinkedIn

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Aubrey Vitor

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