Client Story: Afterpay’s Successful Tradeshow Activation

Last Updated: 28 October 2025

• Client: Afterpay
• What was ordered? 500 black cotton calico bags with their logo branded on both sides
• Purpose? For a major conference and tradeshow.
• How were the bags used? These durable bags were used to carry pamphlets and event collateral for attendees.

This had to be the perfect-sized bag for most conferences. Not too big and not too small. These bags were perfect for holding materials from various vendors, but their high-quality design ensured they could be used long after the event.

The bags were highly visible both inside and outside the expo hall, helping increase brand exposure throughout the event. Afterpay’s guests likely reused the bags as grocery bags, ensuring the brand remained visible every week. It was a practical, cost-effective promotional tool for Afterpay. 

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