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Home » Case Studies » Bags » Afterpay Calico Cotton Bags

Client Story: Afterpay’s Successful Tradeshow Activation

Last Updated: 9 April 2026

Black Afterpay calico cotton bag held in office, boxes and a plant in the background.Calico Cotton Bag featuring the Afterpay logo on a gray striped carpet.Afterpay logo in teal on a black background, perfect for Calico Cotton Bags branding.

  • Client: Afterpay
  • What was ordered? 500 black cotton calico bags with their logo branded on both sides
  • Purpose? For a major conference and tradeshow.
  • How were the bags used? These durable bags were used to carry pamphlets and event collateral for attendees.

This had to be the perfect-sized bag for most conferences. Not too big and not too small. These bags were perfect for holding materials from various vendors, but their high-quality design ensured they could be used long after the event.

The bags were highly visible both inside and outside the expo hall, helping increase brand exposure throughout the event. Afterpay’s guests likely reused the bags as grocery bags, ensuring the brand remained visible every week. It was a practical, cost-effective promotional tool for Afterpay. 

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About the Author

Charles Liu

Owner

Charles Liu is the Founder and a recognised authority in the promotional products industry in Australia. With over 17 years of experience, he has guided Cubic Promote to work with over 10,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using promotional products to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of promotional product strategies that deliver tangible, measurable results.

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