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Home » Case Studies » Bags » BUPA Roll Up Sports Gym Bags

Client Story: BUPA Waterproof Gym Bags

Last updated: 9 April 2026

Client: BUPA (leading health insurance provider in Australia)

What was ordered? Large waterproof roll-up barrel-style bags with their logo branded on the top.

Purpose? To encourage new clients to sign up

How were the bags used? These durable, waterproof bags were given to new sign-ups to carry their personal items and event materials. The roll-up design made them flexible for storing more Content, practical for gym use.

The bags were handed out at branches and also sent to clients. The intention was to offer new sign-ups a thank-you gift that would also boost brand visibility—leading to increased BUPA exposure at gyms and other locations. Their large size made them ideal for carrying multiple items, including bottles and shoes.

This stylish, practical bag enabled BUPA’s branding to be seen at gyms, ovals and courts across Australia.

Black Bupa sports gym bag with a heartbeat line and logo printed in white.   A black BUPA gym bag sits on a white sheet, with luggage in the background.   Black roll-top dry bag standing upright, perfect for use as sports gym bags, with subtle logo.

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Black cylindrical gym bag with two handles, shown against a white background.

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About the Author

Charles Liu

Owner

Charles Liu is the Founder and a recognised authority in the promotional products industry in Australia. With over 17 years of experience, he has guided Cubic Promote to work with over 10,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using promotional products to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of promotional product strategies that deliver tangible, measurable results.

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