Client Story: Bupa Gym bags custom branded

Last updated: 27 October 2026

A black BUPA gym bag sits on a white sheet, with luggage in the background.

Client: BUPA (leading health insurance provider in Australia)

What was ordered? Large waterproof roll-up barrel-style bags with their logo branded on the top.

Purpose? To encourage new clients to sign up

How were the bags used? These durable, waterproof bags were given to new sign-ups to carry their personal items and event materials. The roll-up design made them flexible for storing more Content, practical for gym use.

The bags were handed out at branches and also sent to clients. The intention was to offer new sign-ups a thank-you gift that would also boost brand visibility—leading to increased BUPA exposure at gyms and other locations. Their large size made them ideal for carrying multiple items, including bottles and shoes.

This stylish, practical bag enabled BUPA’s branding to be seen at gyms, ovals and courts across Australia.

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About the Author

Aubrey Vitor

Marketing Merchandise Expert

Aubrey Vitor is a Marketing Merchandise Expert at Cubic Promote, Australia’s leading supplier of branded merchandise and uniforms. With over two years of experience working closely with Australian brands, Aubrey excels in helping businesses select the most effective branding techniques for their promotional products. Her expertise in product selection ensures that every item maximises its potential to drive brand visibility and engagement. Aubrey is also a regular contributor to industry articles and blogs, where she shares insights on how businesses can achieve their marketing goals with the right branded gifts and giveaways. Her deep knowledge of the promotional products sector and commitment to helping brands thrive make her a trusted authority in the field. Follow Aubrey on LinkedIn

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About the Author

Aubrey Vitor

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