Blum Australia Tote Bag Case Study

Last Updated: 14 April 2026

Blum, based in New South Wales, designs and supplies funiture hardware like hinges, drawer systems, and life mechanisms to Australians. They had an upcoming trade show to attend in Melbourne about kitchen and bathroom design. To encourage more visitors to their booth, they ordered 2,500 laminated non-woven totes from us. They chose orange to align with their branding. Every time a visitor asks questions or visits their booth, they handed one tote for each of them.

Key Results:

4% average increase in booth traffic, with the attendees flocking to have the totes (Compared to last year)

These laminated non-woven tote bags helped Blum get more visitors coming into their booth and spark conversationals with them. Visit Blum Australia.

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About the Author

Aubrey Vitor

Marketing Merchandise Expert

Aubrey Vitor is a Marketing Merchandise Expert at Cubic Promote, Australia’s leading supplier of branded merchandise and uniforms. With over two years of experience working closely with Australian brands, Aubrey excels in helping businesses select the most effective branding techniques for their promotional products. Her expertise in product selection ensures that every item maximises its potential to drive brand visibility and engagement. Aubrey is also a regular contributor to industry articles and blogs, where she shares insights on how businesses can achieve their marketing goals with the right branded gifts and giveaways. Her deep knowledge of the promotional products sector and commitment to helping brands thrive make her a trusted authority in the field. Follow Aubrey on LinkedIn

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About the Author

Aubrey Vitor

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