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Client Story: Blum Australia

Last Updated: 21 November 2025

orange tote bag with blum logo

Blum, based in New South Wales, designs and supplies funiture hardware like hinges, drawer systems, and life mechanisms to Australians. They had an upcoming trade show to attend in Melbourne about kitchen and bathroom design. To encourage more visitors to their booth, they ordered 2,500 laminated non-woven totes from us. They chose orange to align with their branding. Every time a visitor asks questions or visits their booth, they handed one tote for each of them.

Key Results:

  • 4% average increase in booth traffic, with the attendees flocking to have the totes (Compared to last year)

These laminated non-woven tote bags helped Blum get more visitors coming into their booth and spark conversationals with them.

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A purple tote bag with MRC from Blum Australia and 14 colorful tote bags arranged in rows.

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