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Home » Case Studies » Bags » Client Story: Suncorp Stadium

Client Story: Suncorp Stadium

Last Updated: 9 April 2026

red cooler bag for suncorp stadium

Client: Suncorp Stadium – one of Australia’s premier rectangular venues for sport and major events, seating 52,500 and located just minutes from Brisbane’s CBD.

What was ordered: 300 branded cooler bags featuring the Suncorp Stadium logo.

Purpose: To gift VIP guests and partners attending a special match-day hospitality event.

How were the cooler bags used? Suncorp Stadium ordered custom cooler bags for a series of corporate hospitality events held during the football season. The bags were given to VIP guests, sponsors, and competition winners as a premium takeaway item after attending the event.

Each cooler bag was designed in the stadium’s signature colours and branded clearly with the logo, combining practicality with a touch of Queensland style. Guests used them to carry drinks and snacks at future sporting events, picnics, or beach outings — keeping their name visible across Brisbane and beyond.

Because of these thoughtful gifts, they made the experience of the VIP guests more memorable. And because they opted for something practical,

Suncorp Stadium created a lasting reminder of their event and strengthened relationships with valued guests and partners.

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Woman with long dark hair smiling, wearing a light blue top, promoting custom bottles to reduce waste.

About the Author

Aubrey Vitor

Content Writer

Aubrey Vitor is a promotional products writer at Cubic Promote, Australia’s top supplier of branded merchandise and uniforms. With over two years of experience working closely with Australian brands, Aubrey has shaped strategic content that supports businesses in elevating their brand identities. Her recent focus on the branded merchandise industry has further solidified her authority in guiding companies to make confident, data-driven decisions. Aubrey’s insights are informed by her deep understanding of how branded merchandise can drive effective promotional campaigns in the Australian market, making her a trusted voice for businesses navigating this sector.

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