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Client Story: W Sydney – NYE’26

Last Updated: 17 December 2025

W Sydney is a luxury lifestyle hotel on Darling Harbour, known for bold design, premium experiences, and standout events in the heart of Sydney.

What was ordered? NYE ’26 branded tote bags (quantity not provided).

Purpose? To elevate the New Year’s Eve guest experience with a stylish take-home item.

How were the tote bags used?

W Sydney used the NYE ’26 totes as part of their New Year’s Eve pack—handed to guests on arrival and used to hold event essentials such as wristbands, itineraries, and sponsor items. The bags were carried throughout the venue and then taken home, extending visibility well beyond the night.

A simple, high-impact piece that matched the hotel’s fashion-forward vibe and made the event feel more considered from start to finish.

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