ClubsNSW & TAB

Last Updated: 4 February 2026

Client: ClubsNSW – the peak body representing registered clubs across New South Wales, supporting the state’s vibrant hospitality and entertainment industry.

Partner: TAB – Australia’s leading sports and racing betting brand, offering online and in-venue betting services nationwide.

What was ordered? 1,100 branded tote bags featuring both the ClubsNSW and TAB logos.

Purpose? To distribute at a joint promotional event celebrating their partnership and engaging with club members and patrons.

How were the tote bags used?

ClubsNSW and TAB collaborated to create 1,100 co-branded tote bags for a series of promotional events held across participating clubs in New South Wales. The goal was to celebrate the partnership between the two organisations and give patrons a practical, reusable item they could take home.

The tote bags, made from durable fabric, were printed with both logos and a clean dual-brand design that represented the collaboration. They were filled with event materials, promotional flyers, and small gifts, then handed out to guests attending TAB-sponsored race days and club community events.

The bags were well received by attendees — practical, easy to reuse, and a simple reminder of the connection between TAB and their local clubs.

This initiative strengthened the partnership’s visibility across NSW and reinforced both brands’ shared focus on community, entertainment, and creating memorable experiences for club patrons.

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