Fish for Life – NSW Government

Last Updated: 6 November 2025

Client: Fish for Life – a NSW Government-backed brand dedicated to increasing participation and diversity in recreational fishing while highlighting its social, environmental, and community benefits.

What was ordered? 1,200 branded paper bags printed with the Fish for Life logo and campaign messaging.

Purpose? To distribute at community and fishing events as part of public engagement and educational outreach.

How were the paper bags used?

Fish for Life ordered 1,200 eco-friendly paper bags to hand out during fishing expos, family days, and regional community events held throughout New South Wales. The bags were designed to promote the campaign’s message of inclusivity, sustainability, and enjoyment in recreational fishing.

Each bag featured the logo and key campaign visuals, making them bright, eye-catching, and easy to recognise. They were filled with brochures, event materials, and small fishing-related giveaways such as stickers, sunscreen, and reusable items. By opting for these paper bags,

Fish for Life reinforced its commitment to environmental responsibility while creating a practical item that participants could reuse to carry their stuff.

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