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Yarpa Hub

Last Updated: 16 November 2025

Yarpa Hub, based in Sydney, offers tailored support services, networks and resources for Indigenous businesses and people. Recently, Cubic Promote supplied 1000 custom branded cotton drawstring backpacks printed with their logo for them.

They will host a series of workshops at their headquarter aimed to teach the participants about the business basics. And these drawstring bags will serve as giveaways the participants could take home after they attended. In addition to carrying belongings, these branded backpacks spread the Yarpa Hub’s message of building a stronger Indigenous workforce.

A local business owner who attended the community outreach shared:

“Receiving the YARPA bag wasn’t just about getting a freebie. It felt like a sign that Indigenous businesses have real support. Every time I see it, I’m reminded that there are opportunities out there for us.”

Key Metrics:

• 100% boost in positive perception of their brand, with people appreciating these thoughtful giveaways and the lessons they learned from the workshop.

The attendees loved the bags and kept on wearing them around the community. These backpacks not only increased the organisation’s visibility but also reinforced people’s trust and appreciation for what Yarpa Hub is doing for Indigenous employment and entrepreneurship.

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