Client Story: Bankwest

Last Updated: 26 November 2025

Client: Bankwest – a trusted Australian bank offering everyday banking, savings accounts, home loans and credit cards, all supported by a seamless, easy-to-use digital banking app.

What was ordered? 500 branded bucket hats in Bankwest colours.

Purpose? To hand out at community events and outdoor customer activations.

How were the bucket hats used?

Bankwest ordered 500 bucket hats to support a series of outdoor community events and public engagement activities. The hats were designed in Bankwest’s signature bright orange, with the logo printed on the front so they instantly stood out in a crowd.

The hats were handed out at pop-up stalls, local festivals, and family fun days, where Bankwest teams spoke with customers and showcased their digital banking tools. Staff also gave them to visitors who completed product demos or signed up for more information.

The bucket hats turned out to be a hit — practical for sunny days and eye-catching enough to draw attention to Bankwest’s booth at each event. Attendees wore them throughout the day, creating a wave of Bankwest branding across parks, beaches, and event grounds.

This fun, useful giveaway supported Bankwest’s friendly, community-focused identity while helping the brand stay visible long after the events wrapped up.