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Client Story: Lumi

Last Updated: 20 November 2025

Client: Lumi – a fast-growing Australian lender offering flexible business loans, lines of credit, and embedded finance solutions designed to help small businesses grow with confidence.

What was ordered? 600 branded caps featuring the Lumi logo.

Purpose? To hand out at a major tradeshow as part of their brand-awareness and lead-generation strategy.

How were the caps used?

Lumi ordered 600 branded caps for a high-traffic tradeshow attended by small business owners, finance professionals, and industry partners. The aim was simple: create a giveaway that stood out, encouraged interaction at their stand, and kept the Lumi name visible long after the event wrapped up.

The caps were designed in Lumi’s bold brand colours with a clean embroidered logo on the front. They were handed out to visitors who stopped for a product demo or chatted with the team about funding options.

The caps turned out to be a great conversation starter — people wore them around the venue, drawing more attendees to Lumi’s stand throughout the day. Many guests kept their caps and shared photos online, giving the brand an extra visibility boost.

For Lumi, the caps were a practical, on-brand way to stay memorable in a busy tradeshow environment and to keep their message of fast, flexible funding for Australian businesses front of mind.