Home » Case Studies » Caps » GovHack Australia Limited

GovHack Australia Limited

Last Updated: 14 November 2025

GovHack Australia Limited, based in Canberra, ordered 2,200 custom-branded triangle bandanas from Cubic Promote for their annual hackathon event. The bandanas were distributed to participants and volunteers upon registration, with blue and red variations of the GovHack logo printed on them. These branded bandanas quickly became a symbol of teamwork and collaboration. Participants wore them during team activities, workshops, and final presentations, allowing them to easily identify their teammates and network with others. Beyond the hackathon, these bandanas became a keepsake that participants took home with them, extending the event’s reach long after it ended.

Key Metrics & Results:

• 6% average increase in website traffic within two weeks of the event, with new visitors exploring the GovHack website after being exposed to the brand through the bandanas and social media posts.

Aside from serving as keepsakes of the event, these colourful bandanas boosted the engagement for GovHack during and even after the event.