Client Story: RUD Australia

Last Updated: 30 October 2025

Client: RUD Australia – rud.com.au, a long-established Australian manufacturer known for high-quality lifting chains, conveyor systems, and industrial equipment.

What was ordered: 750 stubby coolers printed with the RUD Australia logo and website.

Purpose: To hand out at an industry expo and help increase brand awareness while driving more visitors to their website.

How were the stubby coolers used? During the expo, we helped RUD supply branded stubby coolers for giveaway at their exhibition stand. Each one featured the RUD logo and the web address — rud.com.au — so anyone who picked one up would have an easy way to learn more about the company after the event.

The coolers were a huge hit with visitors. People used them throughout the day to keep their drinks cold as they walked around the expo, making RUD’s branding visible everywhere. The booth team noticed that the giveaways drew steady foot traffic and gave them more chances to talk with potential clients.

After the event, RUD saw an increase in online interest — website traffic jumped by about 3% the following week, demonstrating that the promotion worked exactly as intended.

A simple, useful item like a stubby cooler turned out to be the perfect way for RUD to make a strong impression, start conversations, and keep their brand front of mind long after the expo ended.

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