Client Story: TOWIES

Last Updated: 30 October 2025

Client: TOWIES – the hit Australian reality TV series that follows the lives of tow truck operators at Clayton’s Towing, based in Queensland. The show gives viewers a behind-the-scenes look at real roadside rescues and the fast-paced towing industry.

What was ordered? 1,300 branded stubby coolers featuring the TOWIES logo and Clayton’s Towing branding.

Purpose? To engage fans and promote the show at community events and public appearances.

How were the stubby coolers used? The Towies team organised several meet-and-greet events across Queensland, including appearances at car shows, local markets, and motorsport festivals. The branded stubby coolers were handed out to fans who visited the Towies booth or took part in photo sessions with the crew.

The coolers featured bold, eye-catching artwork inspired by the show’s design, making them instantly recognisable. They were practical too — perfect for keeping drinks cold under the Queensland sun while showing support for the Towies crew.

The giveaways were a hit with fans, helping spark conversations, photos, and plenty of social media posts. Many attendees took their coolers home as collectibles, giving the brand continued exposure long after the events wrapped up.

This fun and functional promotion helped Towies strengthen its connection with the community, reward loyal viewers, and attract new fans through genuine, face-to-face engagement.

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