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Home » Case Studies » Drinkware » Client Story: UC College

Client Story: UC College

Last Updated: 31 October 2025

blue cup with lid for UC Collegeblue cup with lid on the sidecloser view of the UC college logo print on the cup

Client: UC College at the University of Canberra – a leading education provider supporting students through pathway and English language programs.

What was ordered: 1,200 blue reusable cups with matching lids, printed with the UC College logo.

Purpose: To promote sustainability on campus and provide a practical gift for students and staff.

How were the cups used? They distributed these reusable cups to their students during the opening of the new school year. The initiative encouraged students and staff to reduce single-use cup waste while showcasing the college’s commitment to environmental responsibility.

The blue design reflected the University of Canberra’s branding, helping create a strong, consistent look across campus. Students used the cups daily for coffee and water, making them a popular and visible item around classrooms, cafés, and study areas.

Staff also adopted the cups for meetings and office use, further reinforcing the sustainability message across all levels of the college.

This campaign was a success — it combined functionality with a clear environmental message, strengthened UC College’s brand identity, and promoted a sense of community among students and staff alike.

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About the Author

Aubrey Vitor

Content Writer

Aubrey Vitor is a promotional products writer at Cubic Promote, Australia’s top supplier of branded merchandise and uniforms. With over two years of experience working closely with Australian brands, Aubrey has shaped strategic content that supports businesses in elevating their brand identities. Her recent focus on the branded merchandise industry has further solidified her authority in guiding companies to make confident, data-driven decisions. Aubrey’s insights are informed by her deep understanding of how branded merchandise can drive effective promotional campaigns in the Australian market, making her a trusted voice for businesses navigating this sector.

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