Customer Story: EOS

Last Updated: 21 November 2025

EOS, a leader in designing, developing, and building high-precision remote weapon systems, purchased 3,000 custom-printed drink coasters featuring their logo and cybersecurity campaign taglines, such as “Don’t click on links!” “Think before you click,” “Report dodgy emails,” and “Double-check the sender.” While EOS is known for its advanced technology in defence systems, they chose these coasters to communicate a growing concern in their industry and beyond—the need to protect sensitive data in a world that’s gone fully digital. These coasters were practical and highly visible, ensuring that the cybersecurity messages would be seen daily by staff, clients, and visitors in meetings and common areas.

Key Metrics & Results:

• 4% average increase in cybersecurity-related inquiries from clients and external partners during follow-up meetings, where the coasters sparked conversations about best practices for data security.

By tapping into the everyday use of coasters, EOS drove a sustained, subtle push for better cybersecurity awareness across its staff and clients, effectively increasing engagement without the need for heavy-handed approaches.

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