Case Study: Medtech Global

medtech- cables

Last Updated: 18 November 2025

Medtech Global AU, a prominent provider of Practice Management Software and healthcare technologies across Australia and New Zealand, ordered 2500 custom cables from Cubic Promote. As a company focused on providing innovative tools for healthcare providers, they wanted a giveaway that was both practical and relevant to medical professionals. The custom cables, designed for charging or syncing devices, were distributed at industry conferences, training sessions, and healthcare workshops to ensure maximum exposure.

Key Metrics & Results:

  • All 700 customised cables arrived three days before schedule, giving them time to prepare for their upcoming conference.
  • 4% average increase in inquiries following events, with many mentioning the branded cables during post-event follow-up conversations (compared to the data from last year)

By selecting custom cables, Medtech Global effectively increased brand awareness, generated more leads, and created lasting impressions among key healthcare professionals and industry partners.

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Aubrey Vitor

About the Author

Aubrey Vitor

Marketing Merchandise Expert

Aubrey Vitor is a Marketing Merchandise Expert at Cubic Promote, Australia’s leading supplier of branded merchandise and uniforms. With over two years of experience working closely with Australian brands, Aubrey excels in helping businesses select the most effective branding techniques for their promotional products. Her expertise in product selection ensures that every item maximises its potential to drive brand visibility and engagement. Aubrey is also a regular contributor to industry articles and blogs, where she shares insights on how businesses can achieve their marketing goals with the right branded gifts and giveaways. Her deep knowledge of the promotional products sector and commitment to helping brands thrive make her a trusted authority in the field. Follow Aubrey on LinkedIn

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