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Case Study: Medtech Global

Last Updated: 11 November 2025

Medtech Global AU, a prominent provider of Practice Management Software and healthcare technologies across Australia and New Zealand, ordered 2500 custom cables from Cubic Promote. As a company focused on providing innovative tools for healthcare providers, they wanted a giveaway that was both practical and relevant to medical professionals. The custom cables, designed for charging or syncing devices, were distributed at industry conferences, training sessions, and healthcare workshops to ensure maximum exposure.

Key Metrics & Results:

• All 700 customised cables arrived three days before schedule, giving them time to prepare for their upcoming conference.
• 4% average increase in inquiries following events, with many mentioning the branded cables during post-event follow-up conversations (compared to the data from last year)

By selecting custom cables, Medtech Global effectively increased brand awareness, generated more leads, and created lasting impressions among key healthcare professionals and industry partners.