Client Story: Amazon Web Services

Last Updated: 25 March 2026

About Our Client

Amazon Web Services (AWS) is a global leader in cloud computing. They provide the infrastructure and tools that help organisations build, run, and scale their applications. AWS works with enterprises, startups, and developers and often hosts or participates in conferences, workshops, and tech events.

Event Requirement

For the upcoming conferences they will join that quarter, AWS Australia wanted giveaways that would appeal to an audience that relies heavily on their devices. Since attendees spend long hours on laptops and phones, practicality was important. The goal was to give attendees something useful during the event and keep the AWS brand visible after they returned to work.

What They Chose

AWS chose 400 branded power banks with a simple black design that matched their professional, tech-focused image. The compact power banks were easy to hand out in bulk and fit well in event packs or as direct giveaways. They distributed the power banks during major conferences and partner events in several cities across Australia.

Usage During Events

Attendees started using the power banks right away, especially for:

• Charging phones between sessions\
• Supporting laptop and device use during workshops
• Staying connected throughout full-day conferences

Since power outlets are often hard to find at big venues, the power banks quickly became essential.

Campaign Outcomes

The giveaway matched attendees’ needs and fit the event setting. Because of this, they noticed:

• 2% increase in the engagement at their booths, with power banks acting as a strong conversation starter
• Increased foot traffic during peak event hours

Because they ordered 400 pieces, we were able to give them a 150 AUD discount. By choosing a product that solved a real problem for attendees, AWS gave people something useful and kept its brand visible long after the events ended.

Visit Amazon Web Services website

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About the Author

Aubrey Vitor