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Griffith Business School

Last Updated: 21 November 2025

Griffith Business School, part of Griffith University in Queensland, ordered 3,000 custom-branded selfie ring lights for their students and faculty. With the orientation week just weeks away, they sought giveaways to surprise their faculty and students with something useful. The custom-branded selfie ring lights, designed to enhance video quality for Zoom calls, presentations, and social media posts, were distributed during the orientation week to welcome their students and staff.

Key Metrics (Compared to data from last school year):

• 5% increase in social media mentions from students and alumni, with posts featuring the selfie ring lights, expanding Griffith Business School’s online visibility

By distributing these useful, modern, and tech-oriented items, Griffith Business School reinforced its commitment to innovation and welcome their students and faculty for the coming school year.

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