Happy Client Story: Telstra

About the Brand

Telstra is Australia’s largest telecommunications company, providing mobile, internet, and connectivity services to consumers, businesses, and government organisations. With a strong national presence, the brand regularly engages clients through meetings, corporate events, and partner programs.

What They Needed

Telstra was looking for a premium branded item that could be used across client meetings, internal engagements, and corporate events. The focus was on presentation—something that would feel considered and high-quality from the moment it was received.

The item needed to be easy to distribute in professional settings while still offering practical value to recipients.

Product Approach

They selected 100 branded power banks, each presented in a black gift box with custom foam insert. The packaging elevated the overall look, making the item suitable for executive meetings, VIP gifting, and event handouts. The power banks were rolled out across multiple touchpoints, including client presentations, partner events, and internal programs.

Where It Was Used

The boxed power banks were handed out in settings where presentation mattered:

• Client and stakeholder meetings
• Corporate events and networking sessions
• Internal team initiatives and recognition programs

The packaging allowed the item to be handed over as a complete, ready-to-gift product.

Results Achieved

Because of these power banks, their staff noticed:

• 100% smiles from the recipients of the premium power banks
• Saved 150 AUD with our bulk discounrs

Recipients began using the power banks immediately, reinforcing the practicality of the item while keeping Telstra visible in everyday situations. By pairing a useful product with premium packaging, Telstra created a branded item that felt appropriate for high-level interactions while remaining functional long after the initial handover. Visit Telstra website.

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