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Customer Story: Massey University 

Last Updated: 20 November 2025

Massey University, a leading public research university in New Zealand with campuses in Auckland, Palmerston North, and Wellington, turned to Cubic Promote to supply 2,500 custom-branded beach balls. The university, known for its innovative approach to education across various disciplines, wanted a fun and eye-catching giveaway for a week-long sports fest they will host at the Massey Sport and Event Centre. The staff gave these out to the students to encourage fun and get them excited for the sports fest.  

Key Metrics (Feedback from staff):

• 5% growth in social media mentions within 2 weeks, with students sharing posts featuring the beach balls and tagging the university

By choosing a fun and functional item like the beach ball, Massey University successfully increased engagement and visibility, reinforcing its reputation for creativity and innovation while keeping the campus atmosphere light and fun.

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