Laser Plumbing
Last Updated: 2 July 2026
Laser Plumbing, a well-known plumbing and gas fitting franchise with locations across Australia, understands this well. Their choice to order custom-branded Sherrin footballs from Cubic Promote fit perfectly with their focus on building strong community connections. In Australia, sherrin footballs are a cultural icon recognised by everyone, with a long history in local sports that brings people together across all ages and backgrounds. For a trade business with franchises all over the country, putting their logo on a Sherrin helps the company’s name show up in backyards, on local sports fields, during school holidays, and at community events—something a branded pen or mug can’t do.
Decorating an Icon Without Compromising It
Branding a Sherrin football comes with its own creative and technical challenges. The football already has a strong look, so any added branding needs to fit in without taking over. If the branding is placed badly, sized wrong, or uses ink that cracks on the leather, the result can look unprofessional—especially since Australians care a lot about how these footballs look.
Laser Plumbing’s footballs are made with the real Sherrin construction, using the same hand-stitched, full-grain leather that has made the brand famous for over a hundred years. The branding was applied using a special leather-printing process, and the team selected the flattest panel for the logo to ensure it looked clear and sharp. They matched the colours exactly to Laser Plumbing’s brand palette, so the finished footballs looked polished and intentional, not like an afterthought. Because Laser Plumbing ordered so many, the cost per football was low enough to give them away as client gifts and prizes, and at community events.
A Finished Product That Turned Heads
Laser Plumbing’s feedback was quick and clear: the footballs looked great. Charles Liu, the account manager who handled this account, oversaw every step of the process. He worked closely with the Laser Plumbing team to adjust the logo’s placement and size on the football, making sure it stood out and wasn’t lost against the leather. This attention to detail in the early stages paid off, as the finished footballs looked great. The result was a 3.4% increase in brand recall among people who got or saw the footballs at community events. To learn more about Laser Plumbing’s services or find your nearest franchise, visit their website.
Why Charles Recommended These Items?
For a franchise network like Laser Plumbing, where each franchisee is a local business trying to stand out in their area, reaching the community is the main goal. A well-branded Sherrin at a local footy club night, a school fair, or in someone’s backyard does more for brand recognition than a digital ad that people forget in seconds. Charles’s focus on making the footballs look great shows an important point: promotional items work best when they look good enough for people to want to use and show off. A sharp-looking Sherrin gets used, and when it does, it continues to promote the brand long after the event is over.
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